Server Benefit Granting Module for User Item Transfer Incentives
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Solution Overview
Problem
Existing methods to encourage users to purchase and gift avatar items in network communities are limited, as conventional incentives do not effectively motivate users to buy or transfer items, leading to low participation.
Innovation Solution
A server system that includes storage modules for user items and transfer relationships, a communication module for item transfer requests, and a benefit granting module that awards users based on specific conditions related to item transfer activities, such as the number of users who have transferred items, the attributes of those users, and the types of items transferred.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If conventional incentives are provided to encourage users to purchase and gift items, then user participation should increase, but the effect is limited and does not sufficiently motivate users
Solution Approach 1:
The system implements a feedback mechanism where users receive benefit information based on their item transfer activities. The benefit granting module continuously monitors transfer relationships and provides feedback by granting benefits when conditions are met, creating a loop that motivates continued participation without requiring complex manual intervention
Solution Approach 2:
The system changes the parameter of incentive structure from simple predetermined rewards to dynamic benefits based on transfer conditions. By adjusting benefit granting based on various conditions (number of transfers, user attributes, item types), the system adapts the incentive level to match user behavior patterns, increasing effectiveness without proportional increase in complexity
2Manufacturing precision
If paid items are provided with better design and rarity, then item quality improves, but fewer users are willing to buy and gift them
Solution Approach 1:
The system applies local quality by providing differentiated benefit treatments based on specific transfer conditions. Instead of uniformly reducing item quality, it maintains high-quality paid items while locally enhancing the transfer experience through targeted benefits granted to users who meet specific transfer conditions, making high-quality items more attractive for gifting
Solution Approach 2:
The benefit granting module acts as an intermediary between item quality and user willingness to transfer. It mediates the contradiction by introducing additional value (benefits) that compensates for the higher cost of paid items, enabling users to justify purchasing and gifting high-quality items through the auxiliary value provided by the benefit system
3Ease of operation
If simple incentive structures are used, then system complexity remains low, but user motivation and participation remain insufficient
Solution Approach 1:
The system segments the incentive mechanism into distinct functional modules: transfer detection module, condition evaluation module, and benefit granting module. This segmentation allows the system to maintain operational simplicity at the user level while implementing complex motivation strategies internally, resolving the contradiction between simplicity and effectiveness
Data Source
AI summary
A server including a first storage module for storing possessed objects of a first user and a second user, a communication module for receiving from a device of the first user a request for transfer of an object from the first user to the second user, a second storage module for storing an object transfer relationship between the first user and the second user in response to the request for transfer, and a benefit granting module for granting a predetermined benefit to the second user if a condition for granting a benefit in relation to an object transfer relationship of the second user with other users is satisfied when an object is transferred in response to the request for transfer.