Server-Based Content Creator Matching from Linked-Service Data
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Solution Overview
Problem
Existing influencer marketing systems struggle to present suitable content creators due to limitations in user data acquisition, particularly when users disable telephone number-based searching on social networking systems, leading to insufficient information about active users.
Innovation Solution
A server device and method that acquires user information from users accessing a second service via link information in content creators' posts, enabling statistical processing to match sponsors with appropriate content creators based on user data, including demographics and purchase history.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If telephone number-based searching is used on SNS systems, then user information can be acquired for influencer analysis, but users can disable this search or not register telephone numbers, leading to insufficient information about active users
Solution Approach 1:
The patent introduces an intermediary approach by using SNS account information as a mediator between user identity and contact information. Instead of directly accessing telephone numbers, the system uses SNS account data (user IDs, profile information, posting history) as an intermediate layer to identify and analyze users who have interacted with content creators, thereby preserving user privacy while enabling influencer analysis.
Solution Approach 2:
The patent replaces the mechanical telephone number-based search system with an information-based system using SNS account data. Instead of relying on direct telephone number matching, the system substitutes this with analysis of SNS account information, including user profiles, interaction history, and content engagement data, thereby maintaining analysis capability while respecting user privacy settings.
2Measurement precision
If comprehensive user information is collected from SNS systems, then more accurate content creator matching can be achieved, but user privacy protection mechanisms limit the available data
Solution Approach 1:
The patent extracts only the necessary and permissible information elements from SNS systems for analysis purposes. Instead of attempting to collect comprehensive user data, the system selectively extracts account information that is publicly available or authorized for access, such as user IDs, profile data, and interaction metrics, thereby achieving accurate matching within privacy constraints.
Solution Approach 2:
The patent changes the parameters of information collection from telephone number-based identification to SNS account-based identification. This parameter change allows the system to access a different set of user attributes (profile information, posting history, interaction data) that are suitable for influencer analysis while complying with SNS privacy settings and user preferences.
3Productivity
If statistical processing is performed on user information to select vendor candidates, then more suitable content creators can be presented to sponsors, but insufficient user data limits the effectiveness of this processing
Solution Approach 1:
The patent makes the user information acquisition system universal by accepting multiple types of SNS account information from various platforms and sources. Instead of relying solely on telephone numbers, the system processes diverse data types including user profiles, interaction history, content engagement metrics, and demographic information, thereby enabling effective statistical processing with the available multi-source data.
Solution Approach 2:
The patent performs preliminary actions by pre-collecting and organizing SNS account information before influencer analysis is needed. The system proactively gathers user data from SNS platforms, structures it in analyzable formats, and prepares it for statistical processing, thereby maximizing the utility of available information and enabling effective content creator matching when required.
Data Source
AI summary
In a server device, a user information acquirer acquires user information about a target user, among users that have accessed a second service (for example, an affiliated service such as a sales service) via link information set in content that a content creator has posted to a first service (for example, an external service), that has an account with the second service. A processor uses the user information to perform processing for assisting matching of a sponsor and the content creator.