Server Apparatus for Contextual Advertisement Placement in Social Networks
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Solution Overview
Problem
Conventional banner advertisement systems on small screens, such as smartphones, occupy valuable space and reduce usability, leading to user discomfort and potential inhibition of communication in social networking services (SNS) by consistently displaying advertisements at the top of the screen.
Innovation Solution
A server-based system that detects advertisement keywords in user-generated content and generates hyperlinked browse source data, allowing for efficient advertisement placement without occupying screen space, using a processor to associate advertisement keywords with link destination information and display elements, enabling targeted and space-efficient advertising within SNS platforms.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If a banner advertisement is always displayed on the top of the screen, then the advertisement can more efficiently catch user's eyes, but a part of the small-sized screen is occupied by the advertisement, making the screen narrow and difficult to view
Solution Approach 1:
The patent extracts the advertisement from the fixed banner position and integrates it into the content flow. Instead of always displaying ads at the top, the system extracts ads and places them contextually within the content based on keyword matching, allowing the main content area to remain unobstructed while still delivering advertisements to users.
Solution Approach 2:
The patent transitions from a fixed two-dimensional banner position to a dynamic placement system that operates across multiple dimensions. Ads are placed within the content flow based on contextual relevance, utilizing the content structure itself as a dimension for advertisement placement rather than relying solely on fixed screen positions.
2Loss of information
If a banner advertisement is always displayed on the top, then advertisement visibility is improved, but the screen becomes difficult to view and usability deteriorates, potentially leading to users stopping utilization of the service
Solution Approach 1:
The patent applies local quality by making advertisement placement context-dependent rather than uniform. Different advertisements are placed at different locations within the content based on keyword matching and contextual relevance, ensuring that ads appear where they are most relevant to the user's current reading context without uniformly obstructing the screen.
Solution Approach 2:
The patent introduces dynamics to the advertisement system by making ad placement flexible and context-responsive. Instead of static banner positions, the system dynamically determines where to place advertisements based on the content being displayed and keyword associations, allowing the advertisement structure to adapt to different content and user contexts.
3Area of stationary object
If advertisement keywords are detected and hyperlinked in user-generated content, then targeted advertising is achieved without occupying screen space, but the system complexity increases due to keyword detection and link generation processes
Solution Approach 1:
The patent applies self-service by enabling the content itself to generate advertisement opportunities. The system automatically detects keywords within user-generated content and creates hyperlinked advertisements based on those keywords, allowing the content to serve dual purposes: maintaining its informational value while simultaneously functioning as an advertisement placement mechanism without requiring separate dedicated ad spaces.
Data Source
AI summary
In an example system, specific information indicating a specific display element (character string or the like) and link destination information about a page for advertisement or purchase/sale are stored so as to be associated with each other. Upon request for a webpage, a specific display element is detected among display elements to be displayed on the page, and if such a specific display element is detected, browse source data for displaying the webpage in which the detected display element is hyperlinked so as to allow jumping to an advertisement page is generated and transmitted.