Server Personalizing Driver Services via Action History

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Solution Overview

Problem

There is a need for a server device, terminal device, and computer-readable recording medium capable of providing personalized services to vehicle drivers based on their traveling routes and action history, which existing technologies have not effectively addressed.

Innovation Solution

A wallet system that includes a server, terminal, and vehicle, where the server records vehicle travel information and driver actions, selects relevant services, and provides them to the driver, utilizing a network for communication and data storage, enabling personalized service delivery.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If advertisement data is presented around a vehicle traveling route, then drivers can be exposed to relevant ads, but the service cannot be sufficiently personalized to individual drivers' needs and preferences

Engineering Contradiction:
Improveservice personalizationVSAvoiddriver action history utilization
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The server performs preliminary actions by recording and storing driver action history information before service provision. The system accumulates data about driver behaviors, preferences, and patterns in advance, then uses this pre-collected information to select and provide personalized services and advertisements tailored to each driver's specific needs rather than presenting generic ads.

Inventive Principle:
Principle #10Preliminary action

2Adaptability or versatility

If generic advertisement data is presented to all drivers, then implementation is simple, but the service relevance to individual drivers is low

Engineering Contradiction:
Improveservice relevanceVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The server is designed with multi-functionality to handle both generic advertisement presentation and personalized service provision. It can universally process different types of requests: recording action history, analyzing driver patterns, selecting personalized services, and presenting both generic and targeted advertisements through a single integrated system, thereby achieving high service relevance without proportionally increasing system complexity.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Adaptability or versatility

If detailed action history information is recorded and analyzed, then personalized services can be provided, but data processing time and computational resources increase

Engineering Contradiction:
Improvepersonalization accuracyVSAvoidservice delivery time
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system performs preliminary data processing by recording and pre-analyzing driver action history information in advance. The server stores processed and organized action history data, so when service provision is needed, the pre-processed information can be quickly retrieved and used for personalized service selection, reducing the time required for real-time data processing and service delivery.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS11562396B2Server device, terminal device, and computer readable recording medium
Publication Date: 2023.01.24 TOYOTA JIDOSHA KK
  • US11562396B2 patent drawing
  • US11562396B2 patent drawing
  • US11562396B2 patent drawing

AI summary

A server includes a processor including hardware, the processor is configured to: record information about a traveling route of a vehicle and a driver of the vehicle as action history information; select a service to be provided to the driver based on the action history information; and provide the selected service to the driver.