Central Server Loyalty Award Sequences for Gaming Systems

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Gaming establishments face challenges in providing innovative and cost-effective loyalty incentives to frequent players, as existing methods such as direct mailings are expensive and promotional credits lack immediacy and variability.

Innovation Solution

A gaming system that utilizes a central server to determine and deliver loyalty awards based on player activity, offering customizable loyalty award sequences that align with the player's current game and wagering parameters, allowing for immediate and varied incentives.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If direct mailings are used to provide loyalty incentives, then player engagement can be maintained, but costs become excessive

Engineering Contradiction:
Improveplayer engagementVSAvoidmarketing costs
Core Design Contradiction:
ReliabilityVSLoss of energy

Solution Approach 1:

The patent replaces physical direct mailing systems with an electronic digital notification system delivered through gaming device displays and communication interfaces, eliminating printing, postal, and handling costs while maintaining player engagement through immediate digital delivery of loyalty awards

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The patent uses digital copies of loyalty award notifications displayed on gaming device screens instead of physical mailers, allowing unlimited distribution at marginal cost while maintaining the incentive effect on players

Inventive Principle:
Principle #26Copying

2Reliability

If promotional credits are provided to players, then loyalty rewards can be delivered, but immediacy and variability are lacking

Engineering Contradiction:
Improveloyalty reward deliveryVSAvoidreward immediacy
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The system pre-calculates and stores multiple loyalty award sequence options in advance, ready for immediate deployment when trigger conditions are met, eliminating processing delays and enabling instant reward delivery to players

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent implements dynamic selection of loyalty award sequences that can vary based on player preferences, game type, and wagering parameters, providing variability and immediate customization rather than static promotional credits

Inventive Principle:
Principle #15Dynamics

3Reliability

If loyalty award sequences are customized to player preferences and game parameters, then player engagement increases, but system complexity increases

Engineering Contradiction:
Improveplayer engagementVSAvoidsystem complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent segments the loyalty award system into distinct modules: player preference storage, game parameter detection, sequence selection logic, and award delivery mechanisms, allowing complex functionality to be managed through organized, independent components that can be maintained and updated separately

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system employs an intermediary controller or server that manages the complexity of matching player preferences with appropriate loyalty award sequences, acting as a mediator between the player's gaming device and the reward delivery system, thereby isolating complexity from the core gaming functionality

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS8210930B2Server based gaming system having system triggered loyalty award sequences
Publication Date: 2012.07.03 INTERNATIONAL GAME TECHNOLOGY INC
  • US8210930B2 patent drawing
  • US8210930B2 patent drawing
  • US8210930B2 patent drawing

AI summary

A gaming system including a central server linked to a plurality of gaming machines. In one embodiment, the gaming system provides players with one or more loyalty incentives, such as one or more loyalty awards, utilizing one or more loyalty incentive award sequences. In one embodiment, the gaming system determines a loyalty award to provide to a player and then determines an appropriate loyalty award sequence to utilize to provide the player the determined loyalty award, wherein the loyalty award sequence is determined based on the individual gaming device that the player is currently playing.