Central Server Loyalty Award Sequences for Gaming Tables
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Solution Overview
Problem
Gaming establishments face challenges in providing innovative and cost-effective loyalty incentives to frequent players, as existing methods are often expensive and lack flexibility in adjusting award amounts and frequency based on player loyalty levels.
Innovation Solution
A gaming system that utilizes a central server to determine and deliver loyalty awards and sequences tailored to individual players, based on their current gaming device and activity, allowing for immediate and personalized incentives that align with player tracking status and game-specific parameters.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If traditional loyalty incentive methods (direct mailings) are used, then player engagement can be maintained, but operational costs and overhead are high
Solution Approach 1:
The patent replaces traditional mechanical/mail-based loyalty incentive delivery systems with an electronic/digital system. The gaming system electronically identifies players through player tracking devices, determines loyalty award sequences based on gaming activity, and delivers awards through the gaming device interface, eliminating the need for physical mailings and manual processing while maintaining player engagement.
2Adaptability or versatility
If fixed loyalty award structures are used, then implementation is simple, but flexibility in adjusting award amounts and frequency based on player loyalty levels is limited
Solution Approach 1:
The patent implements a dynamic loyalty award system where the gaming system continuously monitors player gaming activity, calculates loyalty metrics, and adjusts award amounts and frequency based on changing player behavior and loyalty status. The system can modify award parameters in real-time without requiring complex manual intervention, adapting to player preferences and gaming patterns automatically.
3Speed
If manual player tracking and award distribution is used, then system complexity is low, but response time and personalization capability are slow
Solution Approach 1:
The patent implements a closed-loop feedback system where the gaming system continuously tracks player gaming activity through player tracking devices, automatically calculates loyalty metrics based on gaming patterns and spending, determines appropriate loyalty awards, and delivers them through the gaming device. This automated feedback loop enables real-time personalization and immediate award delivery without manual intervention.
Data Source
AI summary
A gaming system including a central server linked to a plurality of gaming tables. In one embodiment, the gaming system provides players with one or more loyalty incentives, such as one or more loyalty awards, utilizing one or more loyalty incentive award sequences. In one embodiment, the gaming system determines a loyalty award to provide to a player and then determines an appropriate loyalty award sequence to utilize to provide the player the determined loyalty award, wherein the loyalty award sequence is determined based on the individual gaming table at which that the player is currently playing.