Server-Side Media Content Segmentation for Concurrent Ad Display
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Solution Overview
Problem
Current media content playing methods often disrupt the user experience by interrupting or failing to effectively integrate advertisements with the main media content, leading to suboptimal advertisement exposure and engagement.
Innovation Solution
A method and system that allows simultaneous playback of secondary media content, such as advertisements, on a separate display apparatus while the primary media content is being watched or read on another device, using a server to coordinate and deliver relevant advertisements based on associated information, ensuring seamless user experience and enhanced advertisement impact.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If advertisement content is played by interrupting or stopping media content, then advertisement exposure is achieved, but user watching/reading experience is degraded
Solution Approach 1:
The system segments the media content delivery into two separate channels: the primary media content is delivered to the first display apparatus while advertisement content is delivered to a second display apparatus. This segmentation allows both media content and advertisements to be displayed simultaneously without interruption, resolving the contradiction between advertisement exposure and user experience.
Solution Approach 2:
The server acts as an intermediary that receives media content information, identifies relevant advertisements, and distributes them to appropriate display apparatuses. This intermediary mechanism enables seamless coordination between primary content delivery and advertisement placement, allowing advertisements to be viewed without disrupting the user's media consumption experience.
2Ease of operation
If implanted advertisement is used without interruption, then user experience is maintained, but advertisement effect and buying experience are not directly connected
Solution Approach 1:
The system adds a spatial dimension to advertisement delivery by utilizing a second display apparatus alongside the primary display. This dimensional expansion allows advertisements to be presented in parallel with media content rather than embedded within it, maintaining uninterrupted user experience while significantly enhancing advertisement visibility and potential conversion through dedicated ad display space.
3Loss of information
If second media content is sent to second display apparatus, then advertisement effectiveness is enhanced, but system complexity increases
Solution Approach 1:
The server is designed with multi-functionality, handling both primary media content delivery and advertisement content distribution through the same infrastructure. This universal approach allows the system to manage multiple display apparatuses and content types without proportionally increasing complexity, as the core server architecture remains consistent while supporting enhanced advertisement capabilities.
Data Source
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AI summary
Embodiments of the present invention provide a media content playing method, a server, and a display apparatus, where the method includes: receiving a first request, where the first request is used to instruct to send first media content to a first display apparatus; sending the first media content to the first display apparatus according to the first request, so that the first display apparatus plays the first media content; and sending first information corresponding to the first media content to a second server, so that the second server sends second media content corresponding to the first information to the second display apparatus, and the second display apparatus is configured to play the second media content. In the embodiments of the present invention, at the same time when a first display apparatus plays first media content, a server is allowed to send second media content corresponding to the first media content to a second display apparatus, so that a user can watch/read the second media content at the same time while watching/reading of the first media content by the user is not affected, and when the second media content is an advertisement, an advertisement effect of the first media content can be fully exerted.