Server Platform for Parallel Advertising Creative Manufacturing
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Solution Overview
Problem
Small and medium-sized advertisers face challenges in obtaining high-quality advertising creatives that meet specifications, leading to prolonged manufacturing times and reduced utilization of advertisement slots due to lack of professional resources and high communication costs with third-party designers.
Innovation Solution
A server-based platform that links multiple creative requesters with independent creative manufacturing systems, enabling parallel manufacturing and verification of advertising creatives to meet specific specifications, thereby reducing the time from request to delivery and improving slot utilization.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Manufacturing precision
If an advertiser side designs an advertising creative locally, then the advertising creative can be customized according to advertisement slot specifications, but the manufacturing period becomes relatively long and the quality is low due to lack of professional conditions
Solution Approach 1:
The patent introduces a creative manufacturing system as an intermediary between the advertiser and the advertisement slot. This system includes professional creative generation capabilities that automatically create advertising creatives according to slot specifications, eliminating the need for advertisers to manually design while ensuring both quality and speed.
Solution Approach 2:
The creative manufacturing system enables self-service by automatically generating advertising creatives based on provided slot specifications and advertisement content, without requiring external design services or manual intervention from advertisers.
2Manufacturing precision
If an advertiser side requests a third party to design an advertising creative, then the advertising creative quality can be improved, but the communication costs and manufacturing period become relatively long
Solution Approach 1:
The system allows advertisers to self-serve by submitting advertisement content and slot specifications to the creative manufacturing system, which automatically generates the creative without requiring communication with external designers, thereby eliminating communication costs.
Solution Approach 2:
The patent replaces the mechanical communication process between advertisers and third-party designers with an automated digital system that directly generates creatives based on structured inputs, eliminating the need for human-to-human communication and coordination.
3Manufacturing precision
If an advertiser side requests a third party to design an advertising creative, then the advertising creative quality can be improved, but the manufacturing period becomes relatively long
Solution Approach 1:
The creative manufacturing system enables automatic generation of advertising creatives without external intervention, significantly reducing the manufacturing period while maintaining professional quality through automated design algorithms.
Solution Approach 2:
The system performs preliminary actions by pre-processing advertisement content and slot specifications to generate creatives in advance, enabling quick delivery without waiting for external design processes.
4Manufacturing precision
If the advertising creative needs to be modified to meet specifications, then the advertising creative quality can be improved, but the manufacturing period becomes relatively long and advertisement slot utilization is reduced
Solution Approach 1:
The creative manufacturing system automatically adjusts and optimizes advertising creatives to meet slot specifications without manual modification, ensuring specification compliance while maintaining fast turnaround and high slot utilization.
Solution Approach 2:
The system dynamically generates and adjusts creative parameters based on slot specifications, enabling real-time optimization of creative dimensions, formats, and content to ensure compliance without fixed manual revision processes.
Data Source
AI summary
A server provides an exchange platform linking requesters for creatives and creative manufacturing systems. A specification for required creatives is distributed to multiple creative manufacturing systems, and triggers parallel manufacturing of the required creatives on at least a first and a second creative manufacturing system, each proceeds with a respective portion of the required quantity of the required creatives. Before each manufacturing system completes their respective portions of the manufacturing, the server independently requests and receives, in multiple discrete batches, respective quantities of the required creatives that have been completed by the first and second creative manufacturing systems. The server performs independent and parallel verification on the respective quantities of the required creatives that have been completed by the first and second creative manufacturing systems.