Server Redisplay Button Logic for Banner Engagement Control

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Solution Overview

Problem

Users of information sites and software face inconvenience in quickly closing banners due to the need for multiple actions to dismiss them, while banner providers want to ensure users engage with important advertisements.

Innovation Solution

A server and information processor system that stores image data with associated request images for redisplay settings and end requests, allowing for single or double action dismissals based on image type, prompting attention for important content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If a banner requires multiple actions to be closed, then the user can be prompted to pay attention to important advertisements, but the user convenience and speed of operation deteriorates

Engineering Contradiction:
Improveuser engagement with important adsVSAvoidspeed of banner closure
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The patent applies local quality by differentiating the closure mechanism based on the specific banner content. Important banners (e.g., payment guidance) require two actions (clicking close button + checking redisplay setting), while non-important banners require only one action (single click to close). This localized differentiation resolves the contradiction by ensuring important ads are not easily dismissed while maintaining ease of operation for routine banners.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system dynamically adjusts the closure requirement based on banner type and user interaction history. The controller determines whether a banner is important based on its content and association data, then dynamically sets the closure mechanism accordingly. This dynamic adaptation allows the system to optimize between user engagement and operational ease in real-time.

Inventive Principle:
Principle #15Dynamics

2Ease of operation

If a banner can be closed with a single action, then the user convenience and operation speed improve, but the reliability of user engagement with important advertisements deteriorates

Engineering Contradiction:
Improvespeed of banner closureVSAvoiduser engagement with important ads
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The patent resolves this contradiction by applying different closure mechanisms to different banner types. Non-important banners use single-action closure for maximum convenience, while important banners use two-action closure to ensure engagement. This local differentiation allows the system to optimize for ease of operation where appropriate while maintaining reliability where needed.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system changes the closure parameter (number of actions required) based on banner importance. The controller modifies this parameter dynamically by associating banners with different closure requirements based on their content and type. This parameter change resolves the contradiction by allowing single-action closure for convenience in appropriate contexts while requiring multiple actions for important advertisements.

Inventive Principle:
Principle #35Parameter changes

3Reliability

If all banners require double-action closure, then important advertisements are effectively prioritized, but the overall user convenience and operation efficiency deteriorates

Engineering Contradiction:
Improvepriority of important adsVSAvoidoverall operation efficiency
Core Design Contradiction:
ReliabilityVSProductivity

Solution Approach 1:

The patent applies local quality by differentiating closure requirements based on banner content and importance. Not all banners are treated equally - important banners (payment guidance, critical information) require two actions, while non-important banners allow single-action closure. This localized differentiation maintains productivity overall while ensuring important ads receive appropriate priority.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system segments banners into different categories (important vs. non-important) and applies different closure mechanisms to each segment. This segmentation allows the system to optimize for both reliability and productivity by applying stricter closure requirements only where necessary, rather than uniformly across all banners.

Inventive Principle:
Principle #1Segmentation

4Productivity

If all banners allow single-action closure, then user operation efficiency is maximized, but the ability to prompt attention to critical information is reduced

Engineering Contradiction:
Improveuser operation efficiencyVSAvoidattention prompting for critical ads
Core Design Contradiction:
ProductivityVSReliability

Solution Approach 1:

The patent resolves this contradiction by applying different closure mechanisms to different banner types. Non-important banners use single-action closure for maximum efficiency, while important banners use two-action closure to prompt user attention. This local differentiation ensures that operation efficiency is maintained where appropriate while attention prompting is effective where needed.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system dynamically changes the closure parameter based on banner importance and content type. The controller adjusts the number of actions required based on real-time analysis of banner characteristics, allowing single-action closure for efficiency in appropriate contexts while requiring multiple actions for critical information to ensure user attention.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS11568449B2Information processor and server capable of displaying an image with a redisplay button
Publication Date: 2023.01.31 UNIVERSAL ENTERTAINMENT CORP
  • US11568449B2 patent drawing
  • US11568449B2 patent drawing
  • US11568449B2 patent drawing

AI summary

A server comprises a storage unit for storing a plurality of image data, a first end input request image data including a redisplay setting image for setting whether to display the image on the information processor again or not and a first end request image for ending the display of the image, a second end input request image data including a second end request image for rejecting the redisplay of the image and ending the display of the image, and association data in which one of the first end input request image data and the second end input request image data is stored in association with the types of the plurality of image data, and a controller for executing a process of transmitting any one image data of the plurality of image data and either the first end input request image data or the second end input request image data associated based on the association data corresponding to the image data to the information processor.