Server-Side Digital Content Insertion in Live Streaming
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Solution Overview
Problem
Existing live streaming technologies lack the capability for real-time, server-side digital content insertion that is customized for individual viewers or groups, limiting the dynamic and personalized experience in live audiovisual streams.
Innovation Solution
A server-side system and method for real-time digital content insertion that retrieves and inserts customized digital content based on viewer-specific criteria such as location, personal data, or content insertion metadata, allowing for seamless integration of second screen experiences and personalized content delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If server-side digital content insertion is implemented for personalized viewer experience, then content relevance and viewer engagement are improved, but system complexity and processing requirements increase
Solution Approach 1:
The system segments the content insertion process into distinct modules: metadata detection, viewer criteria evaluation, content retrieval, and content insertion. This segmentation allows each component to handle specific tasks independently, reducing overall system complexity while enabling personalized content delivery.
Solution Approach 2:
The patent introduces an intermediary processing layer between the video stream and the viewer that handles all content insertion operations. This intermediary system processes metadata, evaluates viewer criteria, retrieves appropriate content, and inserts it seamlessly into the stream, simplifying the architecture by centralizing complex operations in a dedicated layer.
2Adaptability or versatility
If real-time digital content insertion is performed for each viewer, then content customization is improved, but processing time and latency increase
Solution Approach 1:
The system performs preliminary actions by pre-processing video streams to detect and extract metadata in advance, and by pre-evaluating viewer criteria against stored content databases. This preliminary preparation enables rapid content retrieval and insertion during live streaming, minimizing real-time processing delays while maintaining high levels of customization.
3Adaptability or versatility
If multiple digital content streams are managed for different viewers, then viewer-specific content delivery is improved, but data processing load increases
Solution Approach 1:
The system applies local quality by tailoring content characteristics to specific viewer segments rather than treating all viewers uniformly. By analyzing viewer criteria and selecting appropriate content subsets for each segment, the system reduces unnecessary data processing for irrelevant content while maintaining personalized delivery, thereby lowering overall processing load.
Data Source
AI summary
Server-side insertion of digital content can be performed on a live streaming network. In one aspect, a server-side system and method for real-time digital content insertion can retrieve and insert custom digital content for each viewer or set of viewers based on criteria like viewer's location and or personal data. In one aspect, a server-side system and method allows for quick and seamless establishment of second screen experiences using invisible data embedded in the video streams with the ability to insert different digital content for each viewer. In one aspect, a system and method detects static areas in a video stream suitable for digital content insertion.