Server-Side In-Store Promotion Distribution Without Client Software
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Solution Overview
Problem
Existing digital in-store promotion distribution methods face challenges in controlling and tracking promotions, leading to fraudulent distribution and redemption, and are hindered by consumer privacy concerns and compatibility issues with various operating systems, resulting in decreased adoption by advertisers and consumers.
Innovation Solution
A system and method that stores in-store promotion data in a secure database, allowing dynamic generation and distribution without consumer registration or client software installation, using unique parameters in links to ensure authorized access and real-time fraud protection, enabling tracking across multiple media channels.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If client software installation and user registration are required to distribute in-store promotions, then tracking and security are improved, but consumer adoption and ease of operation deteriorate due to privacy concerns and compatibility issues
Solution Approach 1:
The patent extracts the tracking and security functions from client software and registers, moving them to server-side verification. The promotion code contains embedded tracking parameters, and the server validates authorization without requiring client software installation or user registration, thereby maintaining security while improving ease of operation.
Solution Approach 2:
The patent introduces a server as an intermediary between the promotion distribution system and the consumer. The server handles verification, tracking, and security checks, eliminating the need for consumers to install software or register. The server acts as a mediator that maintains reliability while simplifying the consumer experience.
2Loss of information
If client software is used to distribute in-store promotions, then tracking capability is improved, but device complexity and compatibility worsen due to operating system requirements and printer support issues
Solution Approach 1:
The patent extracts tracking capability from client software and implements it through server-side verification of promotion codes. The codes contain embedded tracking parameters that the server processes, eliminating the need for complex client software while maintaining comprehensive tracking across multiple devices and operating systems.
3Loss of information
If consumer registration is required for promotion distribution, then tracking of consumer information is improved, but privacy concerns and fraud protection worsen due to consumers entering fraudulent information
Solution Approach 1:
The patent extracts consumer information tracking from registration processes and implements it through promotion codes containing embedded tracking parameters. The server verifies authorization and tracks usage without requiring consumers to provide personal information, thereby maintaining tracking capability while improving fraud protection.
Solution Approach 2:
The patent implements self-service promotion distribution where consumers receive and use promotion codes without registration. The system automatically tracks usage through the codes themselves, eliminating the need for consumers to provide personal information while maintaining effective tracking and fraud protection.
Data Source
AI summary
A system and method for delivering an authorized in-store promotion to a consumer includes storing in an offer database a plurality of offer data items for use in creating an in-store promotion. The method further includes storing in an authorization database an authorization parameter. In response to receiving a request from a consumer device to present the in-store promotion, the server uses the authorization parameter to verify that the request is authorized without requesting additional information from a consumer operating the consumer device. When the request is authorized, the server dynamically generates the in-store promotion using at least one of the plurality of data items stored in the offer database. Once generated, the server transmits the in-store promotion to the consumer device without any system-specific client software to be stored by the consumer device.