Server URL Segmentation for On-Deck User Detection
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Solution Overview
Problem
There is a need for improved systems and methods to detect and manage on-deck and off-deck users for web sites, as content providers require accurate differentiation between users accessing their sites from carrier-controlled interfaces and those accessing via other methods to properly account for advertising revenues.
Innovation Solution
A system and method that includes a server determining the origin of requests from mobile communication devices, distinguishing between on-deck and off-deck sessions by using secondary URLs for carrier-controlled interfaces and primary URLs for other access methods, allowing for different presentation schemes and revenue management.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If the server uses a single URL for all web site requests, then the system is simple to operate, but it cannot differentiate between on-deck and off-deck users for proper revenue accounting
Solution Approach 1:
The patent segments the URL system into two distinct types: primary URLs for off-deck access and secondary URLs for on-deck access. This segmentation allows the server to differentiate between user origins (carrier-controlled vs. other sources) while maintaining a structured and manageable URL system. The segmentation resolves the contradiction by enabling precise user origin detection without creating operational complexity, as each URL type has a clearly defined purpose and routing rule.
Solution Approach 2:
The patent introduces an intermediary mechanism (the URL type system with associated routing logic) that mediates between the simple URL input and the complex requirement for user differentiation. By using primary and secondary URLs as intermediaries, the system can automatically route requests appropriately without requiring complex user analysis at each request, thus maintaining ease of operation while achieving accurate user origin detection.
2Reliability
If the server presents different browsing experiences for on-deck and off-deck users, then revenue management accuracy is improved, but the system complexity increases
Solution Approach 1:
The patent applies preliminary action by pre-configuring primary and secondary URLs with their respective routing rules before users make requests. The server is pre-programmed with the logic to detect URL types and automatically initiate appropriate browsing sessions (on-deck or off-deck). This preliminary setup ensures reliable revenue accounting from the first request without requiring complex real-time decision-making, thus improving reliability while keeping the system manageable.
Solution Approach 2:
The patent changes the parameter of URL structure to encode user origin information. By incorporating specific indicators in primary versus secondary URLs, the system automatically transitions between different browsing session modes based on the URL parameter. This parameter-based approach simplifies the management of browsing sessions compared to more complex user identification methods, as the URL itself carries the necessary routing information.
3Loss of information
If the system tracks and manages different session types, then advertising revenue detection is improved, but the difficulty of detecting and measuring user origin increases
Solution Approach 1:
The patent extracts the user origin information directly from the URL structure itself, rather than requiring complex tracking of user behavior or device characteristics. By embedding the origin indicator in the URL (primary vs. secondary), the system simplifies the detection process to a straightforward URL analysis, reducing the difficulty of detecting and measuring user origin while ensuring complete advertising revenue information is captured.
Data Source
AI summary
Various embodiments of systems, methods, and computers are disclosed for detecting and/or managing carrier-controlled requests for a web site. One embodiment is a method system for providing a web site to mobile communication devices. The system comprises a mobile communication device and a server. The mobile communication device is configured to communicate with the server via a communication network and comprises a carrier-controlled user interface for accessing a web site. The server is configured to provide the web site to the mobile communication device and comprises an on-deck detection system and an on-deck/off-deck management system embodied in a memory and executed by a processor. The on-deck detection system detects requests for the web site from the carrier-controlled user interface, and the on-deck/off-deck management system manages the requests.