Service Launch Object Placement for Time-Based App Discovery
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Solution Overview
Problem
Mobile device users face challenges in discovering and accessing applications and services due to the vast number of options available, leading to developers having limited control over user engagement and revenue generation.
Innovation Solution
A method and apparatus for managing service user discovery and launch object placement on mobile devices, involving obtaining information to identify a user interface portion, determining differentiating attributes, and sending configuration information to place service launch objects strategically within the interface to enhance visibility and accessibility.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If the number of applications available through marketplaces increases, then the variety and utility for users improve, but application developers have less control over user discovery and engagement
Solution Approach 1:
The patent introduces a marketplace server as an intermediary between users and applications. This server manages application listings, handles search queries, and controls the visibility and presentation of applications to users. By centralizing these functions on the marketplace server rather than leaving them to individual device applications, the system maintains application variety while giving developers control over how their applications are discovered and presented through standardized marketplace interfaces.
2Ease of operation
If users browse through marketplace applications without targeted guidance, then they can find applications independently, but the time and effort required for discovery increase
Solution Approach 1:
The patent implements preliminary action through proactive notification mechanisms. The marketplace server monitors user behavior, application popularity, and engagement metrics to identify applications that users are likely to be interested in. Before users actively search, the system pre-selects and presents relevant applications through notifications, recommendations, or highlighted placements in the marketplace interface. This reduces discovery time by presenting relevant applications before users need to search for them.
3Productivity
If application developers rely on organic marketplace visibility, then platform control is maintained, but revenue generation opportunities are limited
Solution Approach 1:
The patent implements dynamic adjustment of application visibility and placement based on multiple factors including user behavior patterns, application performance metrics, developer preferences, and commercial considerations. The marketplace server continuously adjusts which applications are highlighted, recommended, or placed in prominent positions without requiring manual intervention in the marketplace structure. This dynamic system enables revenue generation through optimized application presentation while maintaining marketplace simplicity for users and developers.
Data Source
AI summary
There is provided a wireless device including a user interface and a processor. The processor is configured to obtain information to identify a portion of the user interface of the wireless device, obtain one or more service launch objects for placement in the identified portion of the user interface, place the one or more service launch objects in the identified portion of the user interface, monitor a current time of day, obtain a replacement launch object for replacing at least one of the one or more service launch objects placed in the identified portion of the user interface, and based on the current time, replace the at least one of the one or more service launch objects placed in the identified portion of the user interface with the replacement launch object.