Service Orchestration Platform for Mobile Data Monetization
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Solution Overview
Problem
Mobile operators face challenges in creating new services and monetizing their network assets due to the explosion of data traffic and the emergence of 'over-the-top' applications, which impact their return on investment and profitability, as they lack a centralized system to aggregate and correlate subscriber information across network elements for external entities.
Innovation Solution
A communication system that includes a network, service, and subscriber abstraction module to collect, correlate, and translate data from various network elements, providing a monetization architecture that enables efficient service creation and optimization, allowing mobile operators to leverage real-time subscriber and network intelligence for new revenue streams.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If mobile operators add capacity and services to meet accelerating demands, then network capability and service variety are improved, but network cost and operational complexity increase
Solution Approach 1:
The patent introduces a service orchestration platform as an intermediary layer between network elements and external applications. This platform aggregates information from distributed network elements, correlates data, and provides unified interfaces to external entities, thereby managing network complexity while enabling service variety.
Solution Approach 2:
The patent segments the network into distinct functional layers: network elements, service orchestration platform, and external application interfaces. This segmentation allows independent management and optimization of each layer, reducing overall system complexity while maintaining service versatility.
2Productivity
If mobile operators allow over-the-top applications to use their network, then subscriber base and data traffic are improved, but revenue per user and ROI deteriorate
Solution Approach 1:
The service orchestration platform implements feedback mechanisms that monitor network usage, application performance, and revenue metrics. Based on this feedback, the platform dynamically adjusts service provisioning, prioritizes traffic, and optimizes resource allocation to maximize revenue while maintaining high data traffic volumes.
Solution Approach 2:
The patent enables dynamic service provisioning and pricing strategies through the orchestration platform. Services can be adjusted in real-time based on network conditions, user behavior, and commercial objectives, allowing operators to optimize revenue from high data traffic scenarios.
3Adaptability or versatility
If mobile operators invest strategically in network assets for new services, then service capability and revenue potential are improved, but investment cost and deployment time increase
Solution Approach 1:
The service orchestration platform performs preliminary actions by pre-configuring service templates, pre-establishing connectivity between network elements, and pre-validating service deployments. This allows rapid service instantiation and reduces deployment time when new services are required.
Solution Approach 2:
The patent creates universal service templates and multi-functional network elements that can serve multiple purposes. A single network element or service template can be reused across different service scenarios, reducing the need for custom investments and accelerating deployment of new services.
Data Source
AI summary
A method is provided in one example and includes receiving network utilization data associated with an access network, determining an expected network utilization for a predetermined time period based upon the network utilization data, and determining pricing information for the predetermined time period based upon the expected network utilization. The pricing information includes at least one price rate for communication between at least one application and at least one client device utilizing the access network. The method further includes sending the pricing information to the at least one application.