Service Platform Suite for Interactive TV E-Commerce
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Solution Overview
Problem
Interactive television systems lack a comprehensive management solution for regulating content, advertising, and E-Commerce, as well as adaptive control of access, content, and scheduling, particularly in distributed computer systems with limited processing power client devices.
Innovation Solution
The Service Platform Suite manages E-Commerce, content, and service provider access by facilitating interactions between clients and service providers, using a server-based architecture that supports three E-Commerce scenarios, monitors audience behavior, and enables adaptive advertisement delivery, while ensuring content integrity and network connectivity through a distributed software method.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a comprehensive management solution is implemented to regulate content, advertising, and E-Commerce in interactive television systems, then service management capability and control precision are improved, but system complexity increases
Solution Approach 1:
The patent segments the service management system into distinct functional modules: a service platform manager for centralized control, service providers for content delivery, and client devices for user interaction. This modular architecture allows comprehensive management of content, advertising, and E-Commerce while maintaining manageable system complexity through clear separation of concerns and standardized interfaces between components.
2Measurement precision
If adaptive control mechanisms are added to monitor and regulate access, content, and scheduling, then control precision and service regulation are improved, but processing requirements and system complexity increase
Solution Approach 1:
The patent introduces a service platform manager as an intermediary component that handles adaptive control functions. This manager monitors and regulates access, content, and scheduling by intercepting and managing communications between service providers and client devices. The intermediary approach enables precise control without requiring complex processing capabilities at every client device, centralizing the computational burden while maintaining fine-grained control precision.
3Adaptability or versatility
If E-Commerce transactions are facilitated between clients and service providers, then service functionality and user interaction are improved, but security requirements and system complexity increase
Solution Approach 1:
The service platform manager acts as a trusted intermediary for E-Commerce transactions, establishing secure communication channels between clients and service providers. It manages authentication, authorization, and transaction processing, thereby enabling enhanced service functionality while centralizing security management. This approach improves security by providing unified control over sensitive operations without requiring each client device to implement complex security protocols independently.
4Ease of manufacture
If client devices have limited processing power, then device cost and accessibility are improved, but service capability and functionality are reduced
Solution Approach 1:
The patent shifts the processing burden from the client device dimension to the service platform manager dimension. By moving complex service management, content regulation, and transaction processing to the server-side platform, client devices can remain simple and affordable while still accessing comprehensive services. This dimensional shift enables low-cost client devices to participate in sophisticated interactive television systems with full E-Commerce, content management, and adaptive control capabilities through the centralized platform.
Data Source
AI summary
The present invention provides a method and apparatus for managing the presentation and regulation of E-Commerce, content and service providers access in an interactive television environment comprising interactions between a server, a client, and a service provider. Components are provided for managing and completing a purchase or delivery of an item offered by a service provider. A purchase transaction uses client information comprising partial client information from the client and a list of purchased items. Upon receiving partial information from the client, the server retrieves corresponding additional related information within its database and transmits this retrieved data from the server, along with the list of purchased items to complete the transaction. Business Agents are provided for logging the transaction, creating an electronic receipt, logging patches, logging error events, and viewer logging. The invention further comprises a method for measuring audience behavior and response to particular events or programs and advertisements; and a method for adaptive delivery of advertisements to a client. Advertisements are scheduled according to an agreement and manifested into campaign rules and desired run times. A profile of a viewer that resides on the client device is used as the criteria for selection of a particular advertisement from a broadcast and for polling of audience viewing habits. The present invention further monitors the integrity and connectivity of the interactive television network and service providers.