Set-Top Box Ad Data Delivery to Mobile Devices
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current systems lack an efficient method to deliver advertisement data from television sets to mobile devices, limiting viewer engagement with advertisements and hindering advertisers' ability to provide additional information to interested viewers.
Innovation Solution
A system and method that utilizes a set-top box device to receive video content and advertisement selection commands, communicating with an ad data management system to send advertisement data to associated mobile devices, where it can be stored and accessed through an ad wallet feature, allowing users to retrieve information related to advertisements via mobile networks.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisement data is delivered from television set to mobile device, then viewer engagement with advertisements is enhanced, but system complexity increases
Solution Approach 1:
The patent introduces a set-top box as an intermediary device between the television and mobile device. The set-top box receives advertisement data from the television signal, processes it, and forwards relevant information to the mobile device. This mediator handles the complexity of data extraction and format conversion, keeping the overall system architecture manageable while enabling enhanced viewer engagement through mobile device notifications and detailed advertisement information delivery.
2Loss of information
If advertisement data is transmitted to mobile device, then additional information can be provided to viewers, but data transmission requirements increase
Solution Approach 1:
The set-top box extracts only the essential advertisement information from the television signal for transmission to the mobile device. Rather than transmitting the entire advertisement video stream, the system identifies and extracts key data elements such as advertisement identifiers, promotional offers, product information, and contact details. This selective extraction maintains comprehensive information delivery while significantly reducing the quantity of data that needs to be transmitted over the mobile network.
3Loss of time
If real-time advertisement delivery is implemented, then viewer response time is reduced, but processing speed requirements increase
Solution Approach 1:
The system performs preliminary processing of advertisement data at the set-top box before transmission to the mobile device. The set-top box continuously monitors the television signal for advertisement segments, pre-identifies and buffers advertisement data in advance, and prepares it for immediate transmission when detected. This preliminary action ensures that when an advertisement is displayed on television, the corresponding data is already prepared and can be quickly delivered to the mobile device, reducing viewer response time without requiring excessive processing speed during the actual transmission phase.
Data Source
AI summary
A method of delivering advertisement data to a mobile device that incorporates teachings of the subject disclosure may include, for example, extracting metadata from video content corresponding to the selected advertisement in response to receiving an advertisement selection command and sending the metadata to an advertising management system. Data is received from the advertisement data management system indicating multiple communication devices associated with the media processor and a selection is received indicating a selected mobile communication device of the multiple communication devices. Identification of the selected mobile communication device is sent to the advertisement data management system to cause the advertisement data management system to deliver a mobile version of the advertisement to the selected mobile communication device via a mobile communication network. The selected mobile communication device stores the mobile version of the advertisement for display by the selected mobile communication device. Other embodiments are disclosed.