Set-Top Box Transaction Module for Real-Time Ad Purchasing
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Solution Overview
Problem
Traditional satellite television systems lack an efficient method for users to engage with advertisements and purchase products or services directly from their viewing devices, requiring users to remember ads and manually seek out vendors for purchases.
Innovation Solution
Integration of transceiver modules, output modules, and control modules in user receiving devices to receive and display ads, detect objects in videos, and facilitate transactions via mobile devices, allowing users to respond to offers and purchase products or services in real-time.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional satellite television systems are used, then users can receive and view advertisements, but users cannot efficiently engage with or purchase products directly from the viewing devices
Solution Approach 1:
The system performs preliminary actions by embedding purchase capability directly into the advertisement display infrastructure. Quick response codes are pre-generated and associated with advertised products, and the set-top box is pre-configured with transaction processing functionality, eliminating the need for users to later seek out vendors or manually search for products.
Solution Approach 2:
The set-top box serves as an intermediary device between the advertisement content and the user's mobile device. It receives quick response codes, communicates with backend systems to process transactions, and facilitates the purchase workflow, bridging the gap between passive advertisement viewing and active product acquisition.
2Productivity
If manual vendor seeking is required for product purchases, then system complexity remains low, but productivity of purchasing process decreases
Solution Approach 1:
The set-top box is enhanced with multi-functionality, serving not only as a traditional satellite television receiver but also as a transaction processing device, quick response code reader, and communication hub. This universal device consolidates multiple functions (advertising display, code recognition, transaction processing) into a single system, improving purchasing efficiency without requiring users to interact with multiple separate systems.
3Ease of operation
If real-time transaction processing is implemented, then user experience is enhanced, but device complexity increases
Solution Approach 1:
The system enables self-service by allowing users to complete transactions autonomously through their mobile devices in communication with the set-top box. Users can scan quick response codes, view product information, and complete purchases without requiring assistance from customer service representatives or complex manual processes, thereby enhancing user experience while the system handles the complexity of transaction processing in the background.
Data Source
AI summary
A user receiving device including at least one transceiver module, an output module, a control module, and a transaction module. The at least one transceiver module is configured to receive an ad or an offer transmitted from at least one backend device to the user receiving device. The offer is directed to a product and/or service referred to in the ad. The output module is configured to display the ad or the offer on a display. The display is connected to the user receiving device. The at least one transceiver module is configured to receive a response signal transmitted from a mobile device to the user receiving device. The response signal is in response to the offer. The transaction module is configured to perform a transaction between the at least one backend device and a user of the mobile device based on the response signal.