Set-Top Box Dynamic Advertisement Replacement
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Solution Overview
Problem
Users face issues with outdated or irrelevant advertisements when viewing recorded playback content, as set-top boxes (STBs) struggle to record user interactions and update advertisements in a timely manner, leading to a suboptimal user experience.
Innovation Solution
A set-top box (STB) records playback content with an initial advertisement that expires on a specific date, and upon determining that the viewing date has passed this expiry, it replaces the advertisement with a new one that matches the duration, dimensions, and user viewing history, ensuring relevance and interactiveness.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If the set-top box records playback content with an advertisement at the time of recording, then the advertisement can be displayed in the recorded content, but the advertisement becomes outdated or irrelevant when viewed on a later date
Solution Approach 1:
The patent applies dynamics by making the advertisement content changeable over time. The system dynamically replaces expired advertisements with new ones based on the viewing date, transforming the static recorded content into dynamically updated content that maintains advertisement relevance regardless of the time delay between recording and viewing.
Solution Approach 2:
The patent applies preliminary action by pre-establishing advertisement expiry dates and replacement rules at the time of recording. The system proactively identifies when advertisements will expire and automatically prepares replacement advertisements, so that when the user views the content later, the advertisements are already updated and relevant.
2Ease of operation
If the set-top box displays advertisements in recorded playback content, then users can view advertisements simultaneously with media content, but the system cannot record user interactions with the advertisements
Solution Approach 1:
The patent applies feedback by implementing a system that tracks and records user interactions with advertisements. The set-top box monitors user actions such as clicking or hovering over advertisements and uses this feedback information to improve future advertisement selections and replacements, creating a closed-loop system that learns from user behavior.
3Reliability
If the set-top box replaces expired advertisements with new ones, then advertisement relevance is maintained, but additional processing and storage requirements are introduced
Solution Approach 1:
The patent applies preliminary action by pre-establishing advertisement expiry dates and replacement rules at the time of recording. The system proactively identifies when advertisements will expire and automatically prepares replacement advertisements, so that when the user views the content later, the advertisements are already updated and relevant.
Data Source
AI summary
In one embodiment, a set-top box records playback content. The playback content comprises at least one frame that displays first media content and a first advertisement simultaneously. Moreover, the first advertisement is associated with an expiry date. The set-top box receives a selection to view the playback content on a viewing date and determines that the viewing date is past the expiry date associated with the first advertisement. When the viewing date is past the expiry date associated with the first advertisement, the set-top box updates the playback content by replacing the first advertisement in the at least one frame of the playback content with a second advertisement. The set-top box communicates the updated playback content to a display device. The updated playback content comprises at least one frame that displays media content and the second advertisement simultaneously.