Set-Top Box Coupon Delivery via Geocoding
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Solution Overview
Problem
Current media content distribution systems fail to effectively utilize geocoding information to personalize content and deliver targeted advertising based on users' location history and real-time location, missing opportunities for enhanced viewer engagement and relevant coupon delivery.
Innovation Solution
A system that gathers geocoding information from users' mobile devices and combines it with content geocoding data to determine and present relevant content, including personalized program suggestions and location-based advertising, using set top boxes to analyze user location history and preferences, and deliver coupons to users' mobile devices when they are near relevant locations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If demographic information is used for advertising targeting, then advertising can be delivered to specific households, but the advertising relevance to user location and real-time behavior is insufficient
Solution Approach 1:
The system pre-collects geocoding information from mobile devices and stores it in a database before advertising delivery. This preliminary action enables the system to have location history data ready when a user views content, allowing immediate retrieval and matching of relevant coupons without real-time delays.
Solution Approach 2:
The patent introduces geocoding information as an intermediary element that bridges demographic targeting and location-based relevance. By embedding location data in mobile device information and using it to match with content geocoding data, the system creates a mediator layer that enhances advertising relevance without replacing existing demographic targeting mechanisms.
2Adaptability or versatility
If geocoding information is collected and processed in real-time, then location-based content personalization can be achieved, but system complexity and processing requirements increase
Solution Approach 1:
Geocoding information from mobile devices is collected and stored in advance in a database, eliminating the need for real-time collection during content delivery. The set top box retrieves pre-stored location data and matches it with content geocoding information, significantly reducing processing complexity during actual content personalization.
Solution Approach 2:
The mobile device automatically provides geocoding information without requiring user intervention or complex processing at the set top box. The location data is self-collected by the mobile device's GPS or network identification capabilities and made available to the content delivery system, simplifying the overall system architecture.
3Loss of time
If coupons are delivered based on location proximity, then timing and relevance of coupon delivery is improved, but the system requires continuous location monitoring and real-time communication
Solution Approach 1:
The system delivers coupons in advance based on predicted user location (home address from location history) rather than waiting for real-time location confirmation. This preliminary delivery approach maintains timing relevance while eliminating the need for continuous location monitoring and real-time communication, significantly reducing mobile device energy consumption.
Solution Approach 2:
The system uses the user's home address as a copy or proxy for their current location when delivering coupons. Instead of requiring continuous real-time location data from the mobile device, the system relies on the stored home address copy, which is sufficient for delivering location-relevant coupons without activating energy-intensive location services.
Data Source
AI summary
The present disclosure relates to dispensing coupons to viewers of media content and in particular, providing coupons to an individual to buy the product just after having viewed a commercial or other media program featuring that product.