Set Top Box Geocoding Integration for Location-Based Content
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Solution Overview
Problem
Current content distribution systems, such as those used by HBO and NBC, do not utilize geocoding information to personalize program and advertising content based on users' locations, missing opportunities for relevant content presentation and targeted advertising.
Innovation Solution
A system that gathers geocoding information from users' mobile devices and combines it with geocoding data embedded in content to enhance content presentation, allowing for location-based suggestions and targeted advertising, using set top boxes to analyze user location history and preferences to determine relevant content and deliver personalized recommendations.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If geocoding information is collected and integrated into the content distribution system, then content personalization and advertising targeting are improved, but system complexity and data processing requirements increase
Solution Approach 1:
The patent introduces an intermediary component (geocoding information integration module) that bridges mobile devices and set top boxes, enabling content personalization without requiring direct complex interactions between all system components. This intermediary handles the geocoding data collection, processing, and integration, thereby improving content adaptability while containing system complexity within a dedicated module.
Solution Approach 2:
The set top box is enhanced with multi-functionality, serving both as a traditional content reception device and as a geocoding information processing center. By integrating multiple functions (content delivery, location tracking, personalization engine) into a single device, the system achieves improved content adaptability without proportionally increasing overall system complexity.
2Productivity
If geocoding information is embedded in broadcast content, then location-based content delivery is improved, but content production and processing complexity increase
Solution Approach 1:
Geocoding information is embedded into content during the production phase, allowing location-based filtering and delivery to be performed efficiently during distribution. This preliminary action enables the content to carry its own location metadata, improving delivery efficiency without requiring complex real-time processing during broadcast.
Solution Approach 2:
The patent uses metadata copying techniques where geocoding information is attached as data layers to existing content without altering the core content itself. This approach allows location-based functionality to be added to existing content libraries efficiently, improving content delivery productivity while minimizing impact on content production processes.
3Loss of information
If user location history is analyzed in real-time, then relevant content suggestions are improved, but processing time and computational resources increase
Solution Approach 1:
The system performs preliminary analysis of user location history and preferences to create pre-computed user profiles and location-based content indexes. This preliminary action allows real-time content suggestions to be generated by querying pre-processed data structures rather than analyzing raw location data from scratch, thereby maintaining high relevance while reducing processing time.
Solution Approach 2:
The content suggestion system dynamically adjusts its processing depth based on context - using pre-computed profiles for quick suggestions and performing deeper real-time analysis only when necessary. This dynamic approach optimizes the balance between content relevance and processing time, providing relevant suggestions without consistently incurring high computational costs.
Data Source
AI summary
Methods and apparatus to acquire and use geocoding information included in broadcast content to enhance content presentation to the user.