Set-Top Box Picture-in-Picture Display for Continuous Primary Content Viewing
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Solution Overview
Problem
Traditional methods of displaying advertisements or secondary content during audio/video programs often require pausing the primary content, which can frustrate users and lead to missed portions of live-streamed content, as they typically involve full-screen display or complete discontinuation of the audio/video program.
Innovation Solution
A set-top box system that loads and displays picture-in-picture content dynamically, using locally stored user data to select and position secondary content alongside the primary audio/video program, allowing concurrent viewing without pausing the main content, with options for user interaction and full-screen display of secondary content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional full-screen advertisement display is used, then advertisement visibility is improved, but primary content continuity is interrupted
Solution Approach 1:
The display screen is segmented into multiple regions: a primary content area and a picture-in-picture advertisement area. This allows the advertisement to be displayed in a separate, smaller window overlaid on the primary content, enabling simultaneous display of both advertisement and primary content without interrupting the continuity of the primary content.
Solution Approach 2:
The advertisement is displayed in a different spatial dimension (picture-in-picture window) rather than replacing the primary content in the same dimension. This allows both the advertisement and primary content to coexist in the display space, maintaining primary content continuity while ensuring advertisement delivery.
2Loss of information
If picture-in-picture display is used, then primary content continuity is maintained, but user attention to advertisement is reduced
Solution Approach 1:
The advertisement window is positioned in a specific location on the screen (picture-in-picture) with distinct visual characteristics. The system can dynamically adjust the position, size, and visual properties of the advertisement window to optimize visibility while maintaining primary content continuity, thereby balancing user attention distribution.
3Adaptability or versatility
If targeted advertisement selection is implemented, then advertisement relevance is improved, but system complexity increases
Solution Approach 1:
User profile data and preferences are pre-stored in the system memory before advertisement selection occurs. When an advertisement needs to be displayed, the system retrieves and matches advertisements based on pre-existing user data, eliminating the need for complex real-time analysis and reducing system complexity while maintaining advertisement relevance.
Data Source
AI summary
According to principles of the disclosure, audio/video programs are dynamically and concurrently displayed to a user in a first window and a second window (“picture-in-picture display”) based on the user's identified demographic characteristics. At least one of the audio/video programs is previously transmitted and saved to a memory of a set-top box and is loaded for display on demand. By storing a plurality of content with relevance to the user locally, the system may rapidly respond to breaks in an audio/video program the user is watching by initiating picture-in-picture display. The audio/video programs displayed in the first window and second window may be advertisements or any other audio/video program suitable for display.