Set-Top Box User Group Targeting
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Solution Overview
Problem
Existing media services struggle to effectively direct advertisements based on viewer interests, as they lack the capability to accurately identify and target specific groups of users within a household environment.
Innovation Solution
A system that uses set-top boxes and mobile devices to detect and register communication devices in proximity, identify user groups, determine their characteristics, and deliver targeted advertisements by correlating these characteristics with content delivery servers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional media services broadcast advertisements to all viewers, then advertisement coverage is maximized, but advertisement effectiveness deteriorates due to lack of targeting
Solution Approach 1:
The patent segments the household audience into distinct user groups based on device usage patterns, demographic characteristics, and viewing behaviors. Each communication device (TV, smartphone, tablet, computer) is associated with specific users, and the system creates segmented user profiles to enable targeted advertisement delivery rather than blanket broadcasting to all viewers.
Solution Approach 2:
The system changes the parameters of advertisement delivery by transitioning from generic demographic targeting to dynamic, real-time user identification based on device proximity and active usage. The patent modifies targeting parameters by incorporating device-type specific characteristics, location within household, and current viewing context to optimize advertisement relevance.
2Reliability
If the system identifies and targets specific user groups with directed advertisements, then advertisement relevance improves, but system complexity increases due to device detection and user correlation requirements
Solution Approach 1:
The patent implements a universal communication exchange protocol that works across multiple device types (smartphones, tablets, computers, TVs) without requiring device-specific customization. The set-top box serves multiple functions: it acts as a central coordinator, detects various communication devices, manages user profiles, and interfaces with the content delivery server, thereby reducing overall system complexity through multi-functionality.
Solution Approach 2:
Communication devices automatically perform self-registration with the set-top box through wireless communication exchanges. The system autonomously detects devices in the household, establishes communication channels, and associates devices with user profiles without requiring manual configuration. This self-service mechanism reduces the complexity of device integration and system setup.
3Measurement precision
If the system collects and processes communication device information for user identification, then targeting precision improves, but information processing requirements increase
Solution Approach 1:
The system performs preliminary actions by pre-establishing communication channels and user profiles before advertisement delivery. User characteristics and device associations are pre-processed and stored in the content delivery server, allowing rapid matching and delivery of targeted advertisements without requiring intensive real-time processing during the actual ad delivery moment.
Data Source
AI summary
Aspects of the subject disclosure may include, for example, receiving registration information indicating a plurality of registered communication devices in proximity to a set-top box, the plurality of registered communication devices being registered according to a communication exchange between the set-top box and each of the plurality of registered communication devices, identifying a group of users associated with the plurality of registered communication devices, and determining characteristics for the group of users according to the identifying of the group of users, correlating the characteristics for the group of users, selecting a directed advertisement according to the correlating of the characteristics, and providing the directed advertisement to the set-top box for presentation. Other embodiments are disclosed.