Shakeable Volumizing Mascara With Mixing Weight

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Solution Overview

Problem

Conventional mascara formulations become gummy and dry out over time due to inaction, leading to clumping and uneven distribution, as the wiper fails to mix with the base of the container, resulting in reduced effectiveness and longevity.

Innovation Solution

A shakeable thixotropic gel mascara formulation incorporating a combination of soft and hard waxes, a film-forming complex, and a stainless steel weight in the container to constantly mix the mascara, maintaining its freshness and volumizing properties.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Stability of the object's composition

If conventional mascara formulation is stored in container without shaking, then the mascara remains stable in composition, but the mascara becomes gummy and dries out over time leading to clumping

Engineering Contradiction:
Improvemascara composition stabilityVSAvoidmascara application performance
Core Design Contradiction:
Stability of the object's compositionVSReliability

Solution Approach 1:

The patent incorporates a stainless steel weight in the container that allows the mascara to be shaken and mixed by the user. This dynamic element enables the mascara to transition from a static, stable state to a mixed, application-ready state, resolving the contradiction between composition stability and application performance.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent recommends shaking the mascara container periodically (e.g., before each use) to remix the formulation. This periodic action prevents the mascara from becoming gummy and drying out, maintaining reliable application performance while preserving composition stability during storage.

Inventive Principle:
Principle #19Periodic action

2Device complexity

If the wiper fails to mix with the base of the container, then the container structure remains simple, but the mascara distribution becomes uneven

Engineering Contradiction:
Improvecontainer structure simplicityVSAvoidmascara distribution uniformity
Core Design Contradiction:
Device complexityVSStability of the object's composition

Solution Approach 1:

Instead of relying on a passive wiper mechanism, the patent introduces a dynamic mixing approach where the user shakes the container to actively mix the mascara. This simple mechanical action achieves uniform distribution without adding complex wiper mechanisms to the container structure.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent empowers the user to perform the mixing function themselves by shaking the container. This self-service approach eliminates the need for complex automated wiper mechanisms while ensuring uniform mascara distribution through user-initiated mixing.

Inventive Principle:
Principle #25Self-service

3Reliability

If shakeable formulation is used to maintain freshness, then the mascara remains smooth and clump-free, but the container requires additional mixing mechanism

Engineering Contradiction:
Improvemascara application smoothnessVSAvoidcontainer mechanism complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent uses a simple stainless steel weight that can move freely within the container when shaken. This dynamic element provides the necessary mixing action to maintain smooth, clump-free application without requiring complex mechanical mechanisms, gears, or automated systems.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The user performs the mixing function by shaking the container, eliminating the need for complex automated mixing mechanisms. The simple stainless steel weight serves as a passive mixing tool that requires no power source, control systems, or complex engineering.

Inventive Principle:
Principle #25Self-service

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The shakeable mascara formulation maintains smoothness and clump-free application for extended periods, providing instant lash volume and curl that lasts at least 24 hours, while preventing viscosity increase and maintaining intensity and gloss.

Implementation Method 1

A shakeable thixotropic gel mascara formulation incorporating a combination of soft and hard waxes, a film-forming complex, and a stainless steel weight in the container to constantly mix the mascara

Methodology Applied
Scientific EffectShaking: Shaking

Implementation Method 2

A shakeable thixotropic gel mascara formulation

Methodology Applied
Scientific EffectThixotropy: Thixotropy

Data Source

PatentUS9763872B2Shakeable volumizing mascara
Publication Date: 2017.09.19 COTY INC
  • US9763872B2 patent drawing
  • US9763872B2 patent drawing
  • US9763872B2 patent drawing

AI summary

Inventive embodiments disclosed here include a shakeable gel mascara. The shakeable gel mascara includes wax components that are about twenty percent less than wax components in other gel mascara formulations.