Shared Digital Ad System for Multi-User Interaction

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Solution Overview

Problem

Digital ads are limited to individual user experiences and often require users to leave the host webpage to interact with them, lacking the ability to be shared among multiple users or allowing real-time product inventory and purchases.

Innovation Solution

A computer-implemented method and system that enables sharing digital ads between multiple users over a network, allowing users to invite others to view ads, update ad content, and make purchases without leaving the host webpage, using a digital ad app that connects to a product management system for real-time inventory and transaction processing.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If digital ads are presented to individual users on their own network devices, then each user has a personalized ad experience, but the ad cannot be shared among multiple users

Engineering Contradiction:

Improvead sharing capabilityVSAvoidsystem complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments the ad viewing experience into individual user sessions that can be independently managed yet collectively shared. Each user accesses the ad through their own network device with their own interaction state, while the system coordinates these segmented sessions to enable sharing functionality without requiring complex integration of user interfaces or device states.

Inventive Principle:

Principle #1Segmentation

2Ease of operation

If a consumer interacts with digital ads on a host webpage, then the ad can be displayed in context, but the consumer is led away from the host webpage to another webpage

Engineering Contradiction:

Improveuser convenienceVSAvoidtime to complete interaction

Core Design Contradiction:

Ease of operationVSLoss of time

Solution Approach 1:

The system merges the ad interaction experience back into the host webpage context by enabling shared ad viewing and interaction through the original webpage interface. Users can continue their interaction with the ad and complete purchases without being redirected away from the host webpage, combining the benefits of contextual advertising with seamless user experience.

Inventive Principle:

Principle #5Merging (Combining)

3Productivity

If digital ads are shared among multiple users, then advertiser reach is increased, but additional costs may be incurred

Engineering Contradiction:

Improveadvertiser reachVSAvoidadvertising cost

Core Design Contradiction:

ProductivityVSLoss of energy

Solution Approach 1:

The system enables ad sharing by creating virtual copies of the ad experience across multiple user devices. Instead of requiring separate ad placements or purchases for each user, the system allows one ad instance to be shared and interacted with by multiple users through their respective network devices, multiplying advertiser reach without proportional increases in advertising costs.

Inventive Principle:

Principle #26Copying

Data Source

PatentUS11328343B1System and methods for a shared shopping experience

Publication Date: 2022.05.10 CHIONNA ENRICO

AI summary

Sharing a digital ad between two or more users over a network. In one embodiment, a method may include presenting a digital ad to a first user on a first network device. The method may also include receiving from the first user a request to share the digital ad with a second user on a second network device. The method may further include sending the second user an invitation to view the digital ad and, in response to an acceptance of the invitation, presenting the digital ad to the second user on the second network device.