Shared Mobile AR Rewards Through Event-Triggered Object Discovery
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Solution Overview
Problem
Existing marketing strategies face challenges in engaging consumers effectively due to the high cost and technical complexity of augmented reality (AR) technologies, which are often used for one-time, visually appealing campaigns lacking tangible value, thereby failing to enhance customer engagement and brand loyalty.
Innovation Solution
An AR Reward Experience system that enables marketers to create and deploy interactive AR campaigns through a web interface, offering rewards like cash, points, or physical items, tailored for specific marketing objectives, and accessible to a wider range of marketers with minimal technical effort.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If traditional marketing methods (email, texting, in-app notifications) are used, then implementation is simple and cost-effective, but consumer engagement and attention capture are ineffective due to repetitive and overused nature
Solution Approach 1:
The patent changes the fundamental parameter of marketing communication from traditional 2D digital formats (email, text) to 3D augmented reality experiences. This transformation enables immersive interaction where consumers can explore products in virtual environments, significantly improving engagement effectiveness while maintaining accessibility through mobile devices.
Solution Approach 2:
The invention introduces a new dimensional layer by overlaying virtual content onto the physical world through AR technology. Consumers transition from passive reception of marketing messages to active exploration of three-dimensional product representations, creating memorable experiences that traditional two-dimensional communications cannot achieve.
2Productivity
If augmented reality technology is adopted for marketing campaigns, then consumer engagement and brand differentiation are improved, but costs and technical complexity increase significantly
Solution Approach 1:
The patent employs mobile devices as intermediary platforms that bridge the gap between complex AR technology and consumer accessibility. These universally available devices serve as the interface through which consumers interact with marketing campaigns, eliminating the need for specialized hardware while maintaining immersive AR experiences.
Solution Approach 2:
The invention leverages the universal availability of smartphones and tablets with built-in AR capabilities. By designing campaigns that work on standard mobile devices rather than requiring specialized equipment, the system achieves broad accessibility and scalability while maintaining high engagement effectiveness through immersive AR interactions.
3Productivity
If augmented reality technology is adopted for marketing campaigns, then consumer engagement and brand differentiation are improved, but implementation costs increase significantly
Solution Approach 1:
The patent enables consumers to actively participate in and drive the marketing experience through self-guided AR exploration. Users independently navigate virtual environments, interact with products at their own pace, and discover information without requiring extensive marketing spend on traditional advertising channels, thereby optimizing budget allocation toward high-impact AR experiences.
4Illumination intensity
If one-time AR campaigns are implemented, then visual appeal and brand awareness are enhanced, but tangible value and customer retention are insufficient
Solution Approach 1:
The patent transforms one-time AR campaigns into continuous engagement opportunities by enabling consumers to return to virtual product environments multiple times. Users can explore products, access information, and interact with brand content repeatedly over extended periods, fostering long-term relationships and sustained engagement rather than fleeting awareness.
Solution Approach 2:
The invention incorporates feedback mechanisms that adapt AR experiences based on consumer interactions and preferences. By monitoring user behavior and adjusting content dynamically, the system creates personalized, evolving experiences that deepen engagement and demonstrate tangible value to consumers over time, moving beyond static brand awareness campaigns.
Data Source
AI summary
An Event Triggered Augmented Reality (AR) Reward Experience is provided comprising an AR enabled device (cell phones, tablets, smart watches, vision goggles, etc.) for receiving a triggered reward experience from a source thereof, and for allowing an end user to locate a selected object within a viewing screen of the AR enabled device. When the selected object is located, the AR enabled device indicates a designated reward for the user. The triggered reward experience may come when the end user begins the AR Reward Experience, or alternatively, upon completion of a commercial transaction, for which An AR Reward Experience has been created.