Image display device, image display system, image display method, and program
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Solution Overview
Problem
Current methods for analyzing customer behavior in shops are limited in detail, primarily focusing on time spent and item pickup counts, which do not provide a comprehensive understanding of customer interactions with displayed items.
Innovation Solution
An image display device and system that includes sensors to detect customer approach and position on shelves, associating this data with item information to calculate behavior indices, which are then displayed alongside item images, offering a more detailed analysis of customer behavior.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If detailed customer behavior analysis is implemented, then measurement precision is improved, but device complexity increases
Solution Approach 1:
The patent segments customer behavior measurement into distinct components: approach detection (sensor unit), position identification (position identification unit), and behavior analysis (behavior analysis unit). Each component handles a specific aspect of the measurement process, enabling detailed behavior analysis while maintaining manageable system complexity through modular architecture.
Solution Approach 2:
The patent introduces a behavior analysis unit as an intermediary component that processes raw sensor data and position information to generate meaningful behavior indices. This intermediary layer transforms complex sensor inputs into simplified behavioral metrics, achieving high measurement precision without requiring the entire system to handle all complexity simultaneously.
2Loss of information
If comprehensive customer interaction data is collected, then information completeness is improved, but loss of time increases
Solution Approach 1:
The patent performs preliminary actions by continuously detecting customer approach situations and positions in real-time as customers interact with products. Rather than collecting all data and processing it later, the system continuously identifies and analyzes behavior patterns as they occur, ensuring information completeness while minimizing processing delays through ongoing real-time analysis.
Solution Approach 2:
The behavior analysis unit provides continuous feedback by calculating behavior indices based on current sensor data and position information. This feedback mechanism enables the system to maintain up-to-date customer behavior information without requiring batch processing, as each new data point is immediately analyzed and integrated into the overall behavior profile.
Data Source
AI summary
An image display device includes an approach situation information acquirer that acquires approach situation information indicating approach of at least part of a customer's body to a shelf on which a plurality of items are displayed and indicating, when there is the approach, a position of the approach on the shelf at each time; an associator that associates the approach situation information with one item of the plurality of items according to the position indicated by the approach situation information; an index value calculator that calculates an index value relating to the customer's behavior on the basis of information indicating the item associated with the approach situation information; and a display unit that displays the index value calculated by the index value calculator together with an image of the item on the basis of the association made by the associator.