Image display device, image display system, image display method, and program
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Solution Overview
Problem
Current methods for analyzing customer behavior in shops are limited in their ability to provide detailed insights into customer interactions with display shelves, such as time spent and item pickup frequency.
Innovation Solution
An image display device and system that includes sensors to detect customer approach and position on shelves, associating this data with specific items, and calculating behavior indices to display detailed customer interaction data alongside item images.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If basic measurement methods are used to track customer behavior, then implementation simplicity is maintained, but analysis detail and sophistication are insufficient
Solution Approach 1:
The patent segments customer behavior measurement into multiple dimensions: approach detection (when customer approaches shelf), position detection (which specific location on shelf), and time measurement (how long customer stays). This segmentation allows detailed analysis while using separate, manageable sensor components rather than a single complex system.
Solution Approach 2:
The patent introduces an image display device as an intermediary that receives data from simple sensors and presents processed behavior analysis results. This intermediary handles the complexity of data integration and analysis, allowing simple sensors to achieve sophisticated measurement capabilities through the mediating display system.
2Measurement precision
If detailed position tracking is implemented on shelves, then item-specific behavior analysis is improved, but system complexity and data processing requirements increase
Solution Approach 1:
The patent applies local quality by placing sensors at specific locations on the shelf (front, side, or both) depending on the measurement needs. Different shelf positions can have different sensor configurations, allowing item-specific analysis without requiring uniform complex instrumentation across the entire shelving system.
Solution Approach 2:
The patent adds temporal dimension to position tracking by measuring not only where customers interact with items but also when these interactions occur and for how long. This multi-dimensional approach (position + time + frequency) provides comprehensive item-specific behavior analysis without requiring overly complex spatial detection systems.
Data Source
AI summary
An image display device includes an approach situation information acquirer that acquires approach situation information indicating approach of at least part of a customer's body to a shelf on which a plurality of items are displayed and indicating, when there is the approach, a position of the approach on the shelf at each time; an associator that associates the approach situation information with one item of the plurality of items according to the position indicated by the approach situation information; an index value calculator that calculates an index value relating to the customer's behavior on the basis of information indicating the item associated with the approach situation information; and a display unit that displays the index value calculated by the index value calculator together with an image of the item on the basis of the association made by the associator.