Shelf Behavior Image Display Using Position-Based Item Association
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Solution Overview
Problem
Current methods for analyzing customer behavior in shops are limited in detail, primarily focusing on time spent and item pickup counts, which do not provide a comprehensive understanding of customer interactions with displayed items.
Innovation Solution
An image display device and system that includes sensors to detect customer approach and position, associating this data with specific items, and calculating behavior indices, which are then displayed alongside item images to provide detailed behavioral insights.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If simple measurement methods (time spent, pickup counts) are used, then device complexity is reduced, but measurement precision and information quality deteriorate
Solution Approach 1:
The patent replaces complex mechanical measurement systems with image processing technology. Cameras capture customer behavior images, and image processing algorithms automatically analyze these images to extract behavior information such as approach, viewing, and pickup actions. This substitution achieves high measurement precision while keeping the physical system relatively simple.
Solution Approach 2:
The patent creates visual copies of customer behavior through images captured by cameras. Instead of directly measuring physical parameters, the system captures images that represent customer actions and then processes these images to extract behavioral data. This copying approach enables precise measurement of complex behaviors without requiring complex direct measurement devices.
2Loss of information
If detailed behavior analysis is implemented, then information quality improves, but loss of time increases due to more complex processing
Solution Approach 1:
The patent performs preliminary classification of customer behaviors into standardized categories (approach, view, pickup, etc.) based on image processing results. By pre-defining behavior types and their corresponding image characteristics, the system enables rapid information extraction without requiring complex real-time analysis, thus reducing processing time while maintaining information completeness.
3Measurement precision
If position-based item association is implemented, then measurement precision improves, but device complexity increases due to additional sensors and processing
Solution Approach 1:
The patent uses image processing to determine customer position and associate it with items, replacing complex sensor-based positioning systems. By analyzing the position of customers in captured images and correlating this with shelf layouts, the system achieves accurate item identification without requiring multiple sensors or complex processing hardware.
Data Source
AI summary
An image display device includes an approach situation information acquirer that acquires approach situation information indicating approach of at least part of a customer's body to a shelf on which a plurality of items are displayed and indicating, when there is the approach, a position of the approach on the shelf at each time; an associator that associates the approach situation information with one item of the plurality of items according to the position indicated by the approach situation information; an index value calculator that calculates an index value relating to the customer's behavior on the basis of information indicating the item associated with the approach situation information; and a display unit that displays the index value calculated by the index value calculator together with an image of the item on the basis of the association made by the associator.