Shelf Image Display for Item-Level Customer Approach Analysis
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Solution Overview
Problem
Current methods for analyzing customer behavior in shops are limited in detail, primarily focusing on time spent and item pickup counts, which do not provide a comprehensive understanding of customer interactions with displayed items.
Innovation Solution
An image display device and system that includes sensors to detect customer approach and position on shelves, associating this data with specific items, and calculating behavior indices to display detailed customer interaction data alongside item images.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If basic measurement methods (time spent, item pickup counts) are used, then the system is simple to implement, but the analysis detail and sophistication are insufficient
Solution Approach 1:
The patent segments customer behavior measurement into multiple dimensions: approach detection,停留 time measurement, and item pickup counting. By dividing the measurement function into separate components, the system achieves sophisticated analysis capability while maintaining manageable system complexity through modular design
Solution Approach 2:
The patent introduces an image processing unit as an intermediary that captures images of customers and extracts behavior information. This intermediary component enables detailed behavior analysis without requiring direct complex sensing, as the image data serves as a mediator between the customer and the analysis system
2Loss of information
If detailed behavior tracking is implemented, then analysis sophistication improves, but the system complexity and data processing requirements increase
Solution Approach 1:
The patent merges multiple measurement functions (approach detection, time measurement, pickup counting) into a unified measurement unit that operates simultaneously. This combining approach reduces overall system complexity compared to using separate systems for each function, while still capturing complete customer interaction information
Solution Approach 2:
The system uses automatically captured images to extract behavior information without requiring manual intervention or additional sensors. The image data itself serves the multiple purposes of detection, measurement, and analysis, reducing the need for separate components and simplifying the overall system architecture
Data Source
AI summary
An image display device includes an approach situation information acquirer that acquires approach situation information indicating approach of at least part of a customer's body to a shelf on which a plurality of items are displayed and indicating, when there is the approach, a position of the approach on the shelf at each time; an associator that associates the approach situation information with one item of the plurality of items according to the position indicated by the approach situation information; an index value calculator that calculates an index value relating to the customer's behavior on the basis of information indicating the item associated with the approach situation information; and a display unit that displays the index value calculated by the index value calculator together with an image of the item on the basis of the association made by the associator.