Shelf Display Module With Sliding Tray and Integrated Label Lighting

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Solution Overview

Problem

Retail display fixtures lack flexibility and efficiency in displaying diverse products while providing relevant information, as they often require manual adjustments and lack effective illumination and labeling systems.

Innovation Solution

A shelf-type display module comprising a carrier tray assembly with protruding tracks and a detachable front assembly featuring a fanfold extrusion with label sleeves and a rotatable cover, combined with an insert tray that can be easily slid along the tracks to accommodate different products, and LED lighting for product illumination.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional display fixtures are used, then product display is possible, but flexibility and efficiency in displaying diverse products is limited

Engineering Contradiction:
Improveflexibility in displaying diverse productsVSAvoidmanual adjustments required
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The display fixture is divided into modular components: a base assembly with carrier tray and a separate detachable front assembly. This segmentation allows independent configuration and replacement of each module to accommodate different product types and display requirements, enhancing flexibility without requiring complex manual adjustments to the entire structure.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The detachable front assembly can be easily attached and detached from the base assembly, and the cover is rotatably coupled to the main body. These dynamic features enable quick reconfiguration of the display fixture for different products, improving adaptability while reducing the complexity of manual adjustments through simple snap-fit and rotational mechanisms.

Inventive Principle:
Principle #15Dynamics

2Loss of information

If information labeling systems are added to display fixtures, then information accessibility improves, but device complexity increases

Engineering Contradiction:
Improveinformation accessibilityVSAvoidstructure complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The label sleeves are integrated into the fanfold extrusion, which is itself housed within the detachable front assembly. This merging of labeling components with the structural assembly provides information accessibility without requiring separate, complex labeling systems. The labels are embedded in the display structure itself.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The detachable front assembly serves multiple functions: it provides structural support, houses the fanfold extrusion with label sleeves for information display, and contains the rotatable cover for employee access. This multi-functionality delivers comprehensive information accessibility while avoiding the complexity of multiple separate systems.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Illumination intensity

If illumination systems are integrated into display fixtures, then product visibility improves, but device complexity and energy consumption increase

Engineering Contradiction:
Improveproduct visibilityVSAvoidassembly complexity
Core Design Contradiction:
Illumination intensityVSDevice complexity

Solution Approach 1:

The LED light is mounted on the bottom surface of the carrier tray, nesting the illumination source within the base assembly structure. This integration provides effective product illumination while avoiding the complexity of separate illumination systems, as the light is embedded in the existing structural component.

Inventive Principle:
Principle #7Nested doll (Nesting)

4Ease of operation

If detachable components are used in display fixtures, then ease of operation improves, but reliability of assembly may worsen

Engineering Contradiction:
Improveease of assembly and disassemblyVSAvoidassembly stability
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The detachable front assembly is pre-configured with the fanfold extrusion and label sleeves during manufacturing. This preliminary action ensures that when the assembly is detached and reattached, the information display components are already in their correct positions, maintaining assembly stability and reliability while preserving ease of operation for reconfiguration.

Inventive Principle:
Principle #10Preliminary action

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution enhances product visibility and information accessibility for both employees and customers, allowing for flexible product arrangement and efficient inventory management while providing effective lighting for product display.

Implementation Method 1

at least one light mounted to the bottom of the carrier tray

Methodology Applied
Scientific EffectLight Emitting Diode: Light Emitting Diode

Data Source

PatentUS9384684B2Shelf-type display module
Publication Date: 2016.07.05 TARGET BRANDS INC
  • US9384684B2 patent drawing
  • US9384684B2 patent drawing
  • US9384684B2 patent drawing

AI summary

A shelf-type display module includes a carrier tray assembly including a carrier tray having a top, a bottom, a plurality of tracks and at least one light. The plurality of tracks protrude from the top of the carrier tray and the at least one light is mounted to the bottom of the carrier tray. An insert tray includes a main body having components for holding products for display and components for mating with the plurality of tracks on the carrier tray. The components of the main body that mate with the plurality of tracks on the carrier tray slide along the plurality of tracks from a right side to a left side of the carrier tray or from the left side to the right side of the carrier tray.