Modular Shelf Display Tray With Sliding Inserts and LED Lighting
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Solution Overview
Problem
Retail display fixtures lack an efficient and versatile solution for displaying products while providing relevant information to both employees and customers, with existing systems often being inflexible and not adequately illuminating products.
Innovation Solution
A shelf-type display module comprising a carrier tray assembly with protruding tracks and a detachable front assembly that includes a fanfold extrusion for holding labels and a rotatable cover with a graphic, combined with a base assembly that supports products and includes LED lighting for illumination, allowing for easy assembly and configuration with various insert trays to accommodate different product types.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional display fixtures are used, then products can be displayed, but the system lacks flexibility and versatility for different product types
Solution Approach 1:
The display fixture is divided into modular components: a base assembly and multiple interchangeable insert trays. Each insert tray can be independently selected and attached to the base, allowing the system to adapt to different product types without redesigning the entire fixture. The tracks on the base enable easy attachment and removal of various tray configurations.
Solution Approach 2:
The base assembly serves as a universal platform that can accommodate multiple types of insert trays through standardized tracks. The same base can support different tray styles, sizes, and configurations, making the system multi-functional and adaptable to various display needs while maintaining a consistent structural foundation.
2Illumination intensity
If simple display structures are used, then the fixture is easy to manufacture, but adequate illumination for highlighting products is not provided
Solution Approach 1:
The lighting system is integrated directly into the base assembly structure, combining illumination functionality with the structural support elements. LEDs are embedded within the base, eliminating the need for separate lighting fixtures and reducing overall system complexity while providing effective product highlighting.
Solution Approach 2:
The base assembly acts as an intermediary platform that houses and positions the lighting components. This intermediary structure allows the lights to be strategically positioned to illuminate products effectively while maintaining a clean, integrated appearance and simplifying the overall fixture design.
3Ease of operation
If fixed display configurations are used, then the structure is stable, but easy assembly and reconfiguration for inventory management is not achieved
Solution Approach 1:
The display fixture transitions from a fixed configuration to a dynamic, reconfigurable system. The tracks on the base allow insert trays to be easily attached, detached, and repositioned, enabling quick adaptation to inventory changes while maintaining structural stability through the robust base design and secure engagement mechanisms.
4Loss of information
If comprehensive information display is provided, then relevant information reaches customers and employees, but the device complexity increases
Solution Approach 1:
Multiple information display elements are nested within the compact insert tray structure. Labels, graphics, and other informational components are integrated into the tray design, allowing comprehensive information communication without adding external complexity to the overall fixture system.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
The solution provides a flexible and informative display system that effectively illuminates products and communicates relevant information to customers while allowing for easy product management and inventory tracking, enhancing the retail display experience.
Implementation Method 1
at least one light mounted to the bottom of the carrier tray
Implementation Method 2
a fanfold extrusion housed in the main body of the detachable front assembly and a cover rotatably coupled to the main body. The fanfold extrusion includes at least two label sleeves for receiving labels
Implementation Method 3
a cover rotatably coupled to the main body
Implementation Method 4
The components of the main body that mate with the plurality of tracks on the carrier tray slide along the plurality of tracks from a right side to a left side of the carrier tray or from the left side to the right side of the carrier tray
Data Source
AI summary
A shelf-type display module includes a carrier tray assembly including a carrier tray having a top, a bottom, a plurality of tracks and at least one light. The plurality of tracks protrude from the top of the carrier tray and the at least one light is mounted to the bottom of the carrier tray. An insert tray includes a main body having components for holding products for display and components for mating with the plurality of tracks on the carrier tray. The components of the main body that mate with the plurality of tracks on the carrier tray slide along the plurality of tracks from a right side to a left side of the carrier tray or from the left side to the right side of the carrier tray.