Shelf-Edge Imaging Module for Customer-View Shelf Capture

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Solution Overview

Problem

Existing imaging systems for shelves, such as cameras suspended from ceilings, face challenges with power supply wiring, aesthetics, accessibility, and inaccurate image capture that does not reflect customer visibility, leading to high installation and maintenance costs and inefficient image acquisition.

Innovation Solution

An imaging device integrated into a shelf support that includes an optical sensor on its front side, allowing it to capture images from a customer's perspective, powered by the same infrastructure as electronic shelf labels, and easily removable and repositionable, using wireless communication with existing protocols.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Area of stationary object

If cameras are suspended from ceiling, then imaging coverage is achieved, but power supply wiring becomes complex and aesthetics deteriorate

Engineering Contradiction:
Improveimaging coverage areaVSAvoidpower supply wiring complexity
Core Design Contradiction:
Area of stationary objectVSDevice complexity

Solution Approach 1:

The patent replaces the mechanical wiring system with a wireless power and data transmission system. The imaging device communicates with the external system via wireless signals (WiFi, Bluetooth, or other wireless protocols), eliminating the need for physical power cables and data wires running from the ceiling to the camera. This substitution resolves the contradiction by maintaining imaging coverage while removing the complex wiring infrastructure.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The imaging device integrates multiple functions into a single unit: image capture, wireless communication, power management, and potentially electronic shelf label functionality. This multi-functional design eliminates the need for separate wiring systems for power and data transmission, as the device handles multiple tasks through wireless protocols, thereby reducing overall system complexity while maintaining full imaging coverage.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Reliability

If cameras are suspended from ceiling, then imaging is performed, but installation and maintenance costs increase

Engineering Contradiction:
Improveimaging functionVSAvoidinstallation and maintenance cost
Core Design Contradiction:
ReliabilityVSEase of manufacture

Solution Approach 1:

The imaging device is designed to be dynamically repositionable and reconfigurable. It can be easily moved along the shelf support structure and adjusted to different angles and positions without requiring complex installation procedures. This dynamic design allows maintenance personnel to access and replace devices simply by detaching them from the shelf mount, dramatically reducing installation and maintenance costs while ensuring continuous reliable imaging function.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The imaging system is segmented into modular components: the imaging device itself, the shelf support structure with receiving section, and the wireless communication interface. This segmentation allows the imaging device to be independently replaced or upgraded without affecting the overall system, reducing maintenance costs and improving ease of manufacture while maintaining reliable imaging functionality.

Inventive Principle:
Principle #1Segmentation

3Object-affected harmful factors

If cameras are placed behind pillars or in false ceiling, then customer visibility is improved, but accessibility for maintenance deteriorates

Engineering Contradiction:
Improvecustomer aesthetic perceptionVSAvoidcamera accessibility
Core Design Contradiction:
Object-affected harmful factorsVSEase of repair

Solution Approach 1:

The imaging device is positioned in a different spatial dimension compared to traditional ceiling-mounted or pillar-hidden cameras. By mounting the device on the front-facing shelf support structure at customer eye level, the system achieves both aesthetic integration (the device blends with the shelf design) and easy accessibility (the device is readily accessible from the front). This dimensional relocation resolves the contradiction between aesthetic concealment and maintenance accessibility.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

4Measurement precision

If generic cameras are used, then imaging is achieved, but images do not match customer perception of shelf layout

Engineering Contradiction:
Improveimage accuracyVSAvoidimaging system complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The imaging device is specifically optimized for shelf imaging with localized quality features: the optical sensor is positioned and angled to capture the exact field of view that matches customer perception of the shelf layout. The device includes adjustable mounting mechanisms and optical parameters tailored to the specific geometry of retail shelves, ensuring high measurement precision for shelf layout documentation without requiring complex multi-camera systems or post-processing corrections.

Inventive Principle:
Principle #3Local quality

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The solution provides accurate customer-facing images, reduces installation and maintenance costs, maintains aesthetic appeal, and simplifies power and data communication, while being easily accessible and adaptable to shelf layouts.

Implementation Method 1

an optical sensor configured to acquire an image of articles and electronic shelf labels (ESLs) on the shelf

Methodology Applied
Scientific EffectLight reflection: Reflection

Implementation Method 2

The imaging device is configured to be removable from the shelf support. The imaging device may be activated by a wireless signal received from an external device.

Methodology Applied
Scientific EffectElectromagnetic radiation: Electromagnetic Induction

Data Source

PatentUS12489963B2Imaging device for a shelf support and shelf system comprising the imaging device
Publication Date: 2025.12.02 SES IMAGOTAG SA
  • US12489963B2 patent drawing
  • US12489963B2 patent drawing
  • US12489963B2 patent drawing

AI summary

The invention relates to an imaging device for a shelf support on a shelf edge and comprising a receiving section configured to receive electronic labels, the imaging device comprising a back side configured to be removably fitted in the receiving section, a front side opposite to the back side, an optical sensor configured to acquire an image of shelves facing the front side, an actuator configured to rotate the optical sensor around one or more axes of rotation, a memory configured to save the image, a processing unit configured to transmit the image to an image server.