Shelf-Edge Display Housing Reinforcement Against Screen Breakage

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Solution Overview

Problem

Electronic display devices, particularly those with screens larger than the fastening structure, are prone to breaking due to external forces from shopping trolleys or products, often caused by customer carelessness.

Innovation Solution

The display device is reinforced with a housing reinforcing structure that includes a front-side frame, rear-side plate, and space-filling elements, while the shelf edge strip provides additional reinforcement through clip elements, ensuring minimal deformation and breakage.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Area of moving object

If the screen dimensions are increased to provide better product information display, then the display quality is improved, but the screen becomes more prone to breaking from external forces

Engineering Contradiction:
Improvescreen areaVSAvoidscreen breakage resistance
Core Design Contradiction:
Area of moving objectVSReliability

Solution Approach 1:

The housing is divided into multiple reinforcing structures including front-side frame elements, rear-side plate elements, and space-filling elements that segment the housing interior. These segmented structures work together to distribute and absorb external forces, protecting the screen from breakage while maintaining large display area

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The housing is constructed as a composite structure combining multiple materials with different properties - the fastening structure uses rigid materials for secure mounting, while the reinforcing structures incorporate energy-absorbing materials that can deform elastically to absorb impact forces, creating a multi-material composite that balances display area and breakage resistance

Inventive Principle:
Principle #40Composite materials

2Stability of the object's composition

If a fastening structure is provided to secure the display device to the shelf edge strip, then the mounting stability is improved, but the screen remains vulnerable to forces transmitted through the fastening structure

Engineering Contradiction:
Improvemounting stabilityVSAvoidforce transmission to screen
Core Design Contradiction:
Stability of the object's compositionVSObject-affected harmful factors

Solution Approach 1:

The housing includes pre-designed reinforcing structures positioned to absorb and dissipate external forces before they can be transmitted to the screen or fastening structure. The space-filling elements and plate elements act as cushioning structures that deform under impact to protect the screen

Inventive Principle:
Principle #11Beforehand cushioning (Prior cushioning)

Solution Approach 2:

The reinforcing structures serve as intermediary elements between the fastening structure and the screen. When external forces are applied, these intermediate structures absorb and redistribute the forces, preventing direct transmission to the screen while maintaining the connection between the display device and shelf edge strip

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS12603021B2Electronic display device for fastening to a shelf edge strip
Publication Date: 2026.04.14 VUSIONGROUP GMBH
  • US12603021B2 patent drawing
  • US12603021B2 patent drawing
  • US12603021B2 patent drawing

AI summary

An electronic display device, particularly product information and/or price information display device, which comprises a screen, and a housing or a housing casing, in which the screen is mounted, and a display device reinforcing structure, which is designed for reinforcing the display device with respect to external action of force.