Shelf Facing Kit With Spacer Alignment for Deep Bottle Displays

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Solution Overview

Problem

Existing methods for displaying and managing stock, particularly wine bottles, on shelves are inefficient due to difficulties in facing up products on deep shelves, risk of damage, and complexities in stock counting, leading to poor presentation and increased time spent on restocking and inventory management.

Innovation Solution

A kit and method for aligning and drawing products across a support surface using a spacer element and adjustable container with a protruding member to prevent bottles from falling and ensure proper alignment, featuring a deformable rib system for secure attachment to shelves and adjustable width to accommodate different bottle diameters.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If manual facing up is performed on deep shelves, then products can be positioned at the front, but it is difficult and time-consuming especially with tall fixtures and valuable stock

Engineering Contradiction:
Improveease of facing productsVSAvoidtime spent on facing
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The shelf is divided into multiple levels with individual facing devices for each level. Each device can be operated independently, allowing staff to face products on one shelf level without disturbing others, thereby reducing overall time spent and making the task more manageable.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The facing device enables single-handed operation where the product itself is manipulated into the correct position. The U-shaped channel and positioning mechanism guide the product automatically, reducing the physical effort and time required compared to manual placement.

Inventive Principle:
Principle #25Self-service

2Ease of manufacture

If stock is pushed forward to the front of shelves, then products are visible to consumers, but stock at the back splays out and gets mixed up making counting difficult

Engineering Contradiction:
Improveproduct presentationVSAvoidstock counting accuracy
Core Design Contradiction:
Ease of manufactureVSMeasurement precision

Solution Approach 1:

The facing device creates distinct positioning zones at different locations along the shelf. Each zone has specific geometric features (channels, stops, positioning elements) that maintain precise product orientation locally, preventing the splaying and mixing that occurs with manual pushing while keeping products visible.

Inventive Principle:
Principle #3Local quality

3Productivity

If pusher systems are used to keep bottles at the front, then products remain positioned, but filling takes three times as long and customers cannot browse or return bottles

Engineering Contradiction:
Improveproduct positioning efficiencyVSAvoidcustomer accessibility
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

Instead of using an active pusher mechanism that continuously exerts force on products, the invention uses a passive positioning system where products are guided into correct positions by geometric constraints (U-shaped channels, positioning edges). This reversal from active to passive operation eliminates the obstruction to customer access while maintaining product positioning.

Inventive Principle:
Principle #13The other way round (Inversion)

4Ease of manufacture

If wine bottles are displayed as individual bottles rather than in cardboard cases, then they look more attractive, but they are heavy and high-value making handling risky

Engineering Contradiction:
Improvevisual appealVSAvoidrisk of damage
Core Design Contradiction:
Ease of manufactureVSObject-affected harmful factors

Solution Approach 1:

The facing device incorporates cushioning elements and controlled positioning mechanisms that gently guide heavy wine bottles into position without sudden movements or impacts. The U-shaped channels and positioning edges provide controlled support, reducing the risk of damage during the facing operation while maintaining individual bottle display for aesthetic appeal.

Inventive Principle:
Principle #11Beforehand cushioning (Prior cushioning)

Data Source

PatentEP2658417B1Apparatus for facing products
Publication Date: 2016.02.03 BIG SKIES LIMITED
  • EP2658417B1 patent drawingFigure 1a
  • EP2658417B1 patent drawingFigure 1b
  • EP2658417B1 patent drawingFigure 2a

AI summary

The present invention relates to a facing arrangement which enables objects such as stock in a supermarket to be displayed effectively and clearly and positioned when required when stock is removed by customers. In one aspect there is a kit for aligning and drawing one or more objects across a support surface. The kit comprises a container for drawing the objects across the support surface, the container defining a zone for aligning objects, the zone defined between an opposing pair of side walls and an opposing pair of end walls. There is also an end element arranged to be secured adjacent an edge of the support surface and a spacer element configured to maintain a product spaced apart from the end element, the spacer element configured to provide a zone to accommodate an end wall of the container.