Shelf-Mounted Consumer Interface Device for Dynamic Product Navigation
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Solution Overview
Problem
Current in-store advertising and product information systems are inefficient, as they often require manual configuration and placement, leading to inappropriate product placement and high costs, and fail to provide personalized and interactive shopping experiences for consumers.
Innovation Solution
A consumer interface device system that includes a touch screen, barcode scanner, RFID scanner, digital video camera, and network connectivity, enabling interactive product navigation, personalized advertising, and remote expert consultations, while allowing for data collection and analysis to optimize product placement and consumer engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If manual configuration and placement of advertising and product information is used, then employee control and customization are improved, but labor costs and time consumption increase
Solution Approach 1:
The system enables automatic configuration and placement of advertising and product information without manual employee intervention. The automated system retrieves product data, determines optimal placement locations, and displays information dynamically, eliminating the need for employees to manually update displays while maintaining control over the content presentation.
2Device complexity
If fixed preconfigured video or image displays are used, then device complexity is reduced, but adaptability to different locations and products deteriorates
Solution Approach 1:
The display system transitions from static preconfigured content to dynamic adaptive content. The system automatically adjusts advertising and product information based on real-time data from product databases, consumer behavior patterns, and location-specific factors, allowing the same display device to adapt to different products, locations, and time periods without increasing physical complexity.
Solution Approach 2:
The system changes display parameters such as content selection, timing, and placement based on input data from various sources including product information databases and consumer behavior analytics. This allows the display to optimize its output for different contexts while using the same hardware infrastructure.
3Ease of manufacture
If traditional advertising placement methods are used, then implementation cost is reduced, but advertising effectiveness and product visibility deteriorate
Solution Approach 1:
The system incorporates feedback mechanisms that track consumer interactions with displayed advertising and product information. By analyzing this data, the system optimizes future display decisions to improve advertising effectiveness and product visibility while maintaining cost efficiency through automated rather than manual processes.
Data Source
AI summary
A consumer interface device (“CID”) implemented in a retail store provides an interactive in-store shopping experience. In particular, the CID may provide in-store navigation to a desired product. The CID may receive input from a user specifying the desired product, or the CID may suggest a product and provide navigation to the desired and/or suggested product. The CID may be mounted on a shelf in a retail store and may include a microprocessor, a touchscreen, a digital storage medium, and a networking device. The CID may track the success of particular in-store advertisements with regard to particular consumers or types of consumers; provide in-store navigation to products; enable purchases via a network; and target an individual consumer or group of consumers with product content specifically directed to the respective consumers or groups of consumers.