Front-End Shielding Policy for Malicious Click Defense
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Solution Overview
Problem
Current methods for defending against malicious clicks are ineffective in preventing them in real-time, leading to increased promotional costs and resource occupation for businesses, as they only address after-the-fact and lack timely prevention mechanisms.
Innovation Solution
A method and apparatus that acquire and apply shielding policies based on historical click data to identify and shield users making malicious clicks, preventing them from accessing promotional content before it is displayed, allowing businesses to set policies and enhance their autonomy in preventing malicious activity.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If back-end filtering is used to detect and reverse non-charge malicious clicks, then malicious clicks can be identified after occurrence, but the defense timeliness is poor and cannot prevent clicks in real time
Solution Approach 1:
The system performs preliminary actions by acquiring shielding policies and determining users to be shielded in advance based on historical click information, before the malicious clicks occur. This allows the system to prevent malicious clicks at the front end rather than reacting after they happen, thus resolving the contradiction between detection accuracy and response timeliness.
Solution Approach 2:
The system applies preliminary anti-action by performing shielding processing on promotional content for identified malicious users before they can execute malicious clicks. The shielding policy is enforced in real-time at the front end, preventing malicious actions rather than just detecting and reversing them afterward.
2Reliability
If back-end filtering is used to process malicious clicks as no charge, then malicious clicks can be identified, but the business promotional costs increase and customer service resources are occupied
Solution Approach 1:
The system performs preliminary identification of malicious users based on historical click information and shielding policies, determining which users should be blocked before they can generate costly malicious clicks. This prevents the waste of promotional budgets and customer service resources by stopping malicious traffic at the source.
Solution Approach 2:
The system converts the harmful effect of malicious clicks into a benefit by using historical click data to train and improve shielding policies. The historical information that would otherwise be useless noise is transformed into valuable intelligence for preventing future malicious attacks, reducing both promotional costs and resource occupation.
3Extent of automation
If shielding policies are set by the system automatically, then the defense process is automated, but the business users lose independence in preventing malicious clicks
Solution Approach 1:
The shielding policy management system is designed to be dynamic and adaptable, allowing business users to independently configure and adjust shielding policies according to their specific needs. The system can automatically determine users to be shielded based on these user-defined policies, combining automation with user independence.
Solution Approach 2:
The system enables business users to independently manage their own shielding policies and malicious click prevention strategies. Users can define their own criteria for identifying malicious behavior and configure shielding rules that suit their specific promotional needs, making the system self-service oriented while maintaining high automation in the actual shielding execution.
Data Source
AI summary
The present invention discloses a method, apparatus and a storage medium for defending against malicious clicks. The method includes: acquiring a shielding policy corresponding to promotional content; determining a user in a shielding policy list as the user to be shielded based on the shielding policy and historical click information of users; and performing shielding processing on the promotional content for the user to be shielded, if the user to be shielded in the shielding policy list conducts a retrieval. According to the technical solution provided by the embodiments of the present invention, malicious clicks are prevented at the stage of displaying promotional content in a front end of a server.