Graphical Display Assembly for Vehicle Shifter Position

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Solution Overview

Problem

Traditional vehicle shifter assemblies require costly painting or laser etching for shifter position designations and use of light pipes and supporting structures for illumination, which increases part content and complexity.

Innovation Solution

A graphical display system using thin film transistor (TFT), organic light-emitting diode (OLED), or segmented displays connected to a PCB via a connector, allowing for software-controlled illumination without pre-etching or painting, with LED or LCD elements integrated into the display subassembly to provide flexible and varied illumination schemes.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If traditional painting or laser etching is used for shifter position designations, then the display can be implemented, but the manufacturing cost and process complexity increase

Engineering Contradiction:
Improvemanufacturing process simplicityVSAvoiddisplay quality
Core Design Contradiction:
Ease of manufactureVSManufacturing precision

Solution Approach 1:

The patent replaces traditional mechanical painting or laser etching processes with a graphical display system using TFT, OLED, or segmented displays. These electronic display technologies eliminate the need for physical marking processes while providing high-quality, consistent graphical representations of shifter positions, thereby substituting mechanical manufacturing methods with electronic display solutions.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The patent utilizes software-controlled illumination and display parameters to achieve varied display patterns and colors. By changing electrical and optical parameters through software rather than physical manufacturing processes, the system achieves high manufacturing precision without increasing process complexity, as the same hardware can display different patterns through parameter adjustment.

Inventive Principle:
Principle #35Parameter changes

2Illumination intensity

If light pipes and supporting structures are used for illumination, then the display can be illuminated, but the part content and device complexity increase

Engineering Contradiction:
Improvedisplay illuminationVSAvoidassembly structure
Core Design Contradiction:
Illumination intensityVSDevice complexity

Solution Approach 1:

The patent integrates the illumination function directly into the graphical display assembly by using TFT, OLED, or segmented display technologies that incorporate their own illumination mechanisms. This merging of display and illumination functions eliminates the need for separate light pipes and supporting structures, reducing device complexity while maintaining adequate illumination intensity for visibility.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent extracts and eliminates the unnecessary light pipe and supporting structure components from the traditional illumination system. By using self-illuminating or integrated display technologies, the design removes extraneous parts that do not contribute to the core display function, thereby reducing assembly structure complexity while preserving illumination capability.

Inventive Principle:
Principle #2Taking out (Extraction)

3Reliability

If pre-etching or painting is performed on the display surface, then the shifter positions can be designated, but paint wear and light bleeding issues occur

Engineering Contradiction:
Improvedisplay durabilityVSAvoiddisplay preparation
Core Design Contradiction:
ReliabilityVSEase of manufacture

Solution Approach 1:

The patent replaces physical painting or etching processes with electronic display technologies that render shifter position designations dynamically. This substitution eliminates the inherent defects of paint wear and light bleeding by using solid-state display elements that do not degrade through wear, thereby improving reliability without complicating the manufacturing process.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The patent transitions from static painted or etched designations to dynamic, software-controlled display outputs. The display can change patterns, colors, and illumination states as needed, providing adaptability and eliminating the limitations of fixed physical markings. This dynamic approach improves reliability by allowing software updates and eliminates wear issues inherent in static physical markings.

Inventive Principle:
Principle #15Dynamics

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Reduces part content and complexity while enabling higher quality graphics and flexible display options, improving color consistency and eliminating issues like paint wear and light bleeding, with the ability to change display patterns and colors through software updates.

Implementation Method 1

A graphical display system using thin film transistor (TFT), organic light-emitting diode (OLED), or segmented displays connected to a PCB via a connector

Methodology Applied
Scientific EffectOrganic Light-emitting Diode: Organic Light-emitting Diode

Implementation Method 2

A graphical display system using thin film transistor (TFT), organic light-emitting diode (OLED), or segmented displays connected to a PCB via a connector

Methodology Applied
Scientific EffectThin film transistor:

Data Source

PatentUS11273710B2Graphical display assembly for depicting a straight gate vehicle shifter position
Publication Date: 2022.03.15 KUSTER NORTH AMERICA INC
  • US11273710B2 patent drawing
  • US11273710B2 patent drawing
  • US11273710B2 patent drawing

AI summary

A graphical display integrated into a linear gate vehicle shifter assembly including a surface display which can incorporate any of transistor LCD or organic LED interior components, such as which can be presented into either of segmented or OLED/TFT pixelated image display variants. In either instance, a connector end of an associated harness or ribbon cable extends from the graphical display and, when connected to a remote PCB board integrated into the shifter assembly, is configured to provide variable display options not limited to shifter position and including variable supporting graphics and other designs.