Inclined Shipboard Advertising Displays for Bridge Visibility

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Solution Overview

Problem

Existing advertising systems on vessels fail to effectively display advertisements considering the unique conditions of water-based environments, such as visibility from various angles and distances, leading to ineffective advertising.

Innovation Solution

A shipboard advertising system with inclined display units and a control unit that adjusts image display modes based on the vessel's proximity to bridges and viewer positions, using GPS and distance sensors to optimize image content and visibility.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Device complexity

If a single display orientation is used on the vessel, then device complexity is reduced, but adaptability to different viewing conditions deteriorates

Engineering Contradiction:
Improvedisplay arrangement complexityVSAvoidadaptability to different viewing conditions
Core Design Contradiction:
Device complexityVSAdaptability or versatility

Solution Approach 1:

The display system incorporates adjustable and reconfigurable elements that can adapt to different viewing conditions. Display units can be independently positioned and angled, allowing the system to dynamically adjust its configuration based on the vessel's position, route, and expected viewing locations, rather than being fixed in a single static arrangement

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS12525154B2Shipboard advertising system, shipboard advertising method, and shipboard advertising program
Publication Date: 2026.01.13 NY CORP
  • US12525154B2 patent drawing
  • US12525154B2 patent drawing
  • US12525154B2 patent drawing

AI summary

Vessels navigating rivers or canals may be visible from the riverbanks or from bridges, requiring consideration not only for horizontal visibility but also for visibility from above. To address this, the invention features a shipboard advertising system that includes two display sections installed with a slant on the ship's main body, each supplied with advertising images. The top edges of the display sections are arranged closely together, while the bottom edges are spaced apart. The angle between the top edges ranges from 35° to 145°, enhancing visibility and enabling effective advertising tailored to the unique conditions of ship navigation.