Single-Blank Shipper Display with Perforated Separation Zones

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Solution Overview

Problem

Existing shelf-ready shipper display systems are inefficient in terms of assembly, shipping, and environmental sustainability, as they often require multiple components, are difficult to set up, and consume excessive materials while failing to protect graphics during transit.

Innovation Solution

A shelf-ready shipper display system comprising a tray portion, a hood portion, and an optional reinforcement panel, designed to convert from a shipping configuration to a display configuration using zones of weakness and perforation lines, allowing for easy separation and assembly while minimizing material usage and protecting graphics.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Strength

If multiple components are used in the display system, then the structural strength is improved, but the assembly complexity and material consumption increase

Engineering Contradiction:
Improvestructural strengthVSAvoidassembly complexity
Core Design Contradiction:
StrengthVSDevice complexity

Solution Approach 1:

The patent combines multiple components (tray portion, hood portion, and reinforcement panel) into a single integrated blank that is die-cut and folded into the final display structure. This merging approach maintains structural strength through integrated design while eliminating separate assembly steps, thereby reducing assembly complexity and material consumption compared to traditional multi-component systems.

Inventive Principle:
Principle #5Merging (Combining)

2Adaptability or versatility

If graphics are printed on the display surface, then the advertising effectiveness is improved, but the graphics are damaged during shipping

Engineering Contradiction:
Improveadvertising effectivenessVSAvoidgraphics damage
Core Design Contradiction:
Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

The reinforcement panel is positioned to cover and protect the graphic-printed surfaces during shipping. This beforehand protective measure allows graphics to be printed on the display surface for advertising effectiveness while the reinforcement panel prevents damage during transit, resolving the contradiction between advertising effectiveness and graphics protection.

Inventive Principle:
Principle #11Beforehand cushioning (Prior cushioning)

3Reliability

If traditional display systems are used, then the product protection is improved, but the environmental impact and material waste increase

Engineering Contradiction:
Improveproduct protectionVSAvoidmaterial waste
Core Design Contradiction:
ReliabilityVSLoss of substance

Solution Approach 1:

The integration of tray, hood, and reinforcement panel into a single blank reduces material waste by eliminating separate components and assembly materials. The design maintains product protection through the integrated structure while reducing environmental impact through minimized material consumption and simplified end-of-life disposal or recycling.

Inventive Principle:
Principle #5Merging (Combining)

4Ease of operation

If the display is designed for easy assembly, then the setup time is reduced, but the structural strength may be compromised

Engineering Contradiction:
Improvesetup easeVSAvoidstructural strength
Core Design Contradiction:
Ease of operationVSStrength

Solution Approach 1:

The blank is pre-designed with predetermined fold lines and die-cut features that guide automatic or manual assembly into the final display structure. This preliminary action in the manufacturing process enables easy assembly while maintaining structural strength through the integrated design that incorporates reinforcement panels and interlocking features built into the single blank.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS11794948B2Shelf-ready shipper display system
Publication Date: 2023.10.24 WESTROCK SHARED SERVICES LLC
  • US11794948B2 patent drawing
  • US11794948B2 patent drawing
  • US11794948B2 patent drawing

AI summary

A shelf-ready shipper display system having a tray portion, a hood portion, and one or more zones of weakness that enable the hood portion to be separated from the tray portion so that the shipper display system can be converted from a shipping configuration to a display configuration. In certain embodiments, the shipper display system is made from a single blank. In some embodiments, the shipper display system includes a reinforcement panel that is also capable of being separated from the tray portion as the shipper display system is converted from the shipping configuration and to the display configuration.