Information Server for Shop Display Ad Matching
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Solution Overview
Problem
Private shops lack a viable method to generate additional profit from display units, as existing solutions require significant time and cost for advertisement placement and are inefficient in targeting suitable display units.
Innovation Solution
A system where an information providing server searches and selects suitable display units based on advertisement properties and media analysis, transmitting ads and calculating fees, allowing advertisement providers to save time and effort, and enabling private shop owners to earn profits from unused space.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If an advertisement provider visits and makes a request in each private shop to display advertisements, then the advertisement can be displayed, but it requires considerable time and cost
Solution Approach 1:
The patent introduces an information providing server as an intermediary between advertisement providers and private shops. The server receives advertisement information, analyzes media characteristics of various display units, and automatically matches advertisements with suitable display units, eliminating the need for advertisement providers to visit each shop individually.
Solution Approach 2:
The system enables automatic advertisement placement through the information providing server that autonomously analyzes media information, selects appropriate display units, and transmits advertisements without human intervention in the matching process, allowing the system to serve itself in finding optimal placement locations.
2Adaptability or versatility
If a display unit is not provided in a private shop or there is no one having expertise to display advertisements, then the shop cannot display advertisements, but the display unit may remain unused
Solution Approach 1:
The information providing server provides universal service to all private shops with display units, regardless of their individual capabilities. The server handles advertisement analysis, matching, and transmission centrally, enabling any shop with a display unit to participate in the advertisement network without requiring local expertise.
3Productivity
If the information providing server automatically selects display units based on media analysis, then advertisement placement efficiency is improved, but the system complexity increases
Solution Approach 1:
The information providing server acts as a centralized intermediary that consolidates the complexity of media analysis and advertisement matching. By centralizing these functions in one server rather than distributing them across multiple shops, the system achieves high productivity while containing complexity in a single location.
Data Source
AI summary
The present invention relates to a method for making a profit using an individual shop. The method includes (a) when a first advertisement is provided from an advertisement provider terminal, an information providing server searching for display units that are suitable for displaying the first advertisement from among a plurality of display units installed in a plurality of individual shops on the basis of the properties of the first advertisement and medium analysis information for each of the plurality of display units installed in the plurality of individual shops; (b) when the advertisement provider terminal selects at least one display unit from among the searched display units, transmitting, by the information providing server, the first advertisement to the at least one selected display unit; (c) displaying the first advertisement on the at least one selected display unit; and (d) calculating, by the information providing server, an advertisement fee for the first advertisement, and calculating a portion of the advertisement fee as a profit of an individual providing the individual shop in which the at least one selected display unit is installed.