Shoppable Video Generation via Deep Learning Product Detection

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Solution Overview

Problem

The manual creation of shoppable videos is time-consuming and prone to errors due to the vast number of products that need to be compared in video content, making the process impractical and inaccurate.

Innovation Solution

The automatic generation of shoppable videos by breaking down videos into frames and tiles, using deep convolutional neural networks to compute feature vectors for product images and video frames, and comparing them to identify products and associate product information, thereby reducing human error and increasing efficiency.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If manual creation of shoppable videos is used, then product information can be associated with video scenes, but the process becomes time-consuming and labor-intensive

Engineering Contradiction:
Improveaccuracy of product identificationVSAvoidtime required to create shoppable video
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The patent replaces manual mechanical processes with an automated computer vision system. A deep learning-based model automatically detects products in video frames, extracts feature vectors, and matches them against product databases without human intervention, thereby eliminating time-consuming manual labor while maintaining high accuracy through algorithmic processing

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The system performs self-service by automatically generating shoppable videos through autonomous product detection and association. The computer vision system independently identifies products, extracts visual features, retrieves matching products from databases, and associates product information with video scenes without requiring human operators to manually annotate or verify each product

Inventive Principle:
Principle #25Self-service

2Measurement precision

If manual comparison of products with video content is performed, then product identification can be achieved, but the process becomes impractical due to vast quantity of products

Engineering Contradiction:
Improveaccuracy of product detectionVSAvoidspeed of shoppable video generation
Core Design Contradiction:
Measurement precisionVSProductivity

Solution Approach 1:

The patent segments the video content into individual frames and further divides each frame into multiple patches or regions. This segmentation allows the system to process large numbers of products efficiently by comparing only relevant visual features within each segment against product databases, dramatically increasing processing speed while maintaining detection accuracy through localized analysis

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system changes parameters by extracting and comparing feature vectors (such as color histograms, texture features, shape descriptors) instead of manually comparing products. This parameter transformation enables rapid automated comparison of vast product quantities with video content, achieving both high productivity and precise product identification through computational matching

Inventive Principle:
Principle #35Parameter changes

3Reliability

If manual annotation of products in video is performed, then product information can be associated with scenes, but human error leads to inaccuracies

Engineering Contradiction:
Improveconsistency of product associationVSAvoidtime for manual verification
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The patent implements feedback mechanisms where the system automatically generates product associations and can be verified or adjusted through user interfaces. The deep learning model provides consistent automated detection that reduces human error, while feedback loops allow for correction of minor inaccuracies, ensuring high reliability without requiring extensive manual verification time

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS10810633B2Generating a shoppable video
Publication Date: 2020.10.20 ADOBE INC
  • US10810633B2 patent drawing
  • US10810633B2 patent drawing
  • US10810633B2 patent drawing

AI summary

Embodiments of the present invention provide systems and methods for automatically generating a shoppable video. A video is parsed into one or more scenes. Products and their corresponding product information are automatically associated with the one or more scenes. The shoppable video is then generated using the associated products and corresponding product information such that the products are visible in the shoppable video based on a scene in which the products are found.