Shopping Management System Removing Purchased Items

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Solution Overview

Problem

E-commerce websites often send unwanted reminders to users about products they have already purchased elsewhere, leading to user frustration and missed opportunities for the operator to offer complementary products.

Innovation Solution

A shopping management system that identifies purchased products and removes them from online containers based on product characteristics and user behavior, allowing merchants to offer relevant additional products.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If the eCommerce website continues to send reminders about products in the online container, then the system maintains simple operation and continuous communication with users, but users experience frustration and annoyance when they have already purchased the products elsewhere

Engineering Contradiction:
Improvesimplicity of communication systemVSAvoiduser frustration and annoyance
Core Design Contradiction:
Ease of operationVSObject-affected harmful factors

Solution Approach 1:

The system monitors user purchase behavior across multiple stores and uses this feedback to dynamically adjust communication strategies. When a purchase is detected, the system automatically removes the product from the online container and stops sending reminders, creating a closed-loop feedback mechanism that adapts to user actions

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The system proactively detects purchases before users can experience frustration from receiving reminders. By continuously monitoring transaction data and preemptively removing purchased items from online containers, the system prevents the harmful situation from occurring in the first place

Inventive Principle:
Principle #10Preliminary action

2Loss of information

If the eCommerce website sends reminders to all products in online containers, then the operator maintains comprehensive product visibility, but the operator misses opportunities to offer complementary products and targeted marketing

Engineering Contradiction:
Improveproduct visibility retentionVSAvoidmissed marketing opportunities
Core Design Contradiction:
Loss of informationVSLoss of energy

Solution Approach 1:

The system extracts purchased products from the online container to separate them from items that should receive marketing communications. This extraction allows the system to apply different communication strategies: removed items receive no reminders, while remaining items can receive targeted marketing and complementary product recommendations

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The system applies different communication qualities to different products within the same online container based on purchase status. Purchased items receive no communication (local suppression), while non-purchased items receive targeted marketing communications, creating localized quality variations in the communication strategy

Inventive Principle:
Principle #3Local quality

3Object-affected harmful factors

If the system removes purchased products from online containers, then user experience improves by eliminating unwanted reminders, but the system complexity increases due to purchase detection and product matching requirements

Engineering Contradiction:
Improveunwanted reminders eliminationVSAvoidsystem architecture complexity
Core Design Contradiction:
Object-affected harmful factorsVSDevice complexity

Solution Approach 1:

The system introduces an intermediary purchase detection module that acts as a mediator between external purchase data and the online container management system. This intermediary layer handles the complexity of purchase detection, product matching, and synchronization, isolating the core container management logic from complex detection algorithms

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system creates a multi-functional purchase detection mechanism that serves multiple purposes: removing purchased items from containers, preventing unwanted reminders, enabling targeted marketing for remaining items, and providing data for analytics. This universal module handles diverse functions through a unified architecture

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS20240420220A1Removing purchases from online containers
Publication Date: 2024.12.19 EBAY INC
  • US20240420220A1 patent drawing
  • US20240420220A1 patent drawing
  • US20240420220A1 patent drawing

AI summary

Systems and methods are provided for identifying a first user account based on an indication of purchase of a first item; identifying a second user account associated with the first user account; determining a shared characteristic between the first item of the first user account and a second item in an online container associated with the second user account; determining a user interest of the second item based on user attribute data associated with the second user account and the shared characteristic; removing the second item from the online container based on the determining of the user interest; and causing display of a notification on a user interface of a device associated with the second user account, the notification including an indication of the second item being removed from the online container based on the indication of purchase of the first item.