Automated Short Code Reassignment for Marketing Campaigns
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Solution Overview
Problem
Wireless carriers and entities face challenges in managing short codes due to their limited availability and the manual management process, which leads to errors, increased costs, customer frustration, and difficulty in tracking responses, ultimately impacting the effectiveness of marketing campaigns.
Innovation Solution
A system and method for managing short codes through a short code assignment module that assigns and reassigns codes based on rules and criteria, utilizing a messaging service aggregator to automate the process, ensuring efficient allocation and re-allocation of short codes within a pool, reducing manual errors and improving campaign management.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If manual management of short codes is used, then operational flexibility is maintained, but errors increase and productivity decreases
Solution Approach 1:
The system enables automated self-service management of short codes through rule-based assignment and reassignment. The processor automatically monitors campaign status, detects expiration events, and reassigns short codes without human intervention, eliminating manual errors and freeing up operational resources while maintaining continuous optimization of code allocation.
Solution Approach 2:
The patent replaces manual mechanical management processes with an automated electronic system. A processor executes software rules to automatically assign, monitor, and reassign short codes based on campaign parameters and expiration events, substituting human-operated manual systems with an automated computational system that improves both accuracy and efficiency.
2Quantity of substance
If short codes are reused after campaign expiration, then the pool of available short codes increases, but customer confusion and spam complaints increase
Solution Approach 1:
The system performs preliminary actions by establishing predetermined rules and monitoring mechanisms before reassignment occurs. The processor continuously monitors campaign status and detects expiration events in advance, ensuring that short codes are only reassigned after proper cleanup and validation, preventing customer confusion while maximizing code reuse.
Solution Approach 2:
The system implements feedback mechanisms by tracking campaign performance and monitoring customer responses. Before reassigning a short code, the system evaluates feedback from the previous campaign including response rates and complaint levels, using this information to determine whether the code is suitable for reassignment or requires additional cleanup procedures.
3Productivity
If automated rule-based assignment is implemented, then productivity and accuracy improve, but system complexity increases
Solution Approach 1:
The patent segments the short code management process into distinct modular components: rule definition modules, campaign monitoring modules, expiration detection modules, and reassignment execution modules. Each module performs a specific function and can be independently configured and maintained, reducing overall system complexity while enabling high-speed automated operation through specialized processing for each task.
Data Source
AI summary
Techniques for managing assignment and reassignment of short codes are described herein. One or more computing devices may assign a short code to a first messaging campaign for a first time period. After expiration of the first time period, the one or more computing devices may then reassign the short code to a second messaging campaign for a second time period.