Short URL Metadata Merge for SMS Campaign Tracking
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Solution Overview
Problem
Current SMS systems fail to associate metadata from SMS interactions with User Agent and Multimedia Content Session metadata, limiting the ability to provide comprehensive reporting and metrics for interactive campaigns, as standard URLs and URL shortening services do not encode information about the user or session.
Innovation Solution
A dynamically generated Unique Short URL is created, incorporating SMS metadata and used to construct a Token that links SMS interaction data with User Agent and Multimedia Content Session metadata, allowing for the association of these data sets through a Tap event, which records access and metadata when the URL is accessed.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If a standard URL or URL shortening service is used to link SMS to Internet content, then the link can be accessed by all users, but the SMS metadata cannot be associated with the User Agent and Multimedia Content Session metadata
Solution Approach 1:
The patent embeds multiple layers of information within the URL structure: the outer layer contains the URL shortening service identifier, while the inner layer contains the unique SMS session identifier. This nested structure allows the URL to both redirect to the correct content and carry the SMS metadata association, resolving the contradiction between information loss and URL complexity
Solution Approach 2:
The patent introduces a URL shortening service as an intermediary that acts as a bridge between the SMS metadata and the Multimedia Content Session. The service receives the SMS session identifier, stores the association, and uses it to link the click-through event back to the original SMS interaction, thereby preventing metadata association loss without requiring direct complex URL structures
2Quantity of substance
If SMS metadata is collected during Keyphrase SMS Message interaction, then comprehensive data is available, but the data remains disconnected from User Agent and Multimedia Content Session data
Solution Approach 1:
The patent implements a feedback mechanism where the URL shortening service monitors click-through events and sends association data back to the reporting system. When a user clicks the URL, the service retrieves the SMS session identifier, matches it with the Multimedia Content Session, and feeds back the complete associated metadata set, thereby ensuring reliable data association across all three data sources
Solution Approach 2:
The patent performs preliminary action by pre-establishing the association between SMS metadata and the unique URL before the user interacts with the content. The SMS session identifier is embedded in the URL during the SMS interaction phase, so that when the user later clicks the link, the association is already in place, ensuring reliable data connection without requiring complex real-time matching
3Measurement precision
If a unique URL is generated for each SMS interaction, then SMS metadata can be associated with session data, but the URL structure becomes more complex
Solution Approach 1:
The patent extracts the complex session tracking logic from the URL structure itself and places it in the URL shortening service system. The URL only contains a simple identifier that points to the service, while the service handles the complex task of matching the SMS session identifier with the Multimedia Content Session. This extraction maintains measurement precision while reducing URL structural complexity
Data Source
AI summary
This invention provides a method of merging metadata generated during an SMS interaction on a mobile device, with metadata gleaned from the User Agent and the resulting Internet Multimedia Content Session (internet/web, video, audio, image, email, etc.).