Showroom Sales Support System with Automatic Customer Detection
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Solution Overview
Problem
Current sales support systems in vehicle showrooms lack the ability to provide customer-specific offers automatically, as they rely on dealers to initiate conversations and determine customer interests, preferences, and buying desires without prior knowledge.
Innovation Solution
A sales support system equipped with detection and output devices that acquire customer information automatically, such as through reading car keys or mobile devices, and use this data to provide personalized product information via display screens or other output devices, considering customer interests, preferences, and purchasing behavior.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If manual customer inquiry and dealer initiation is used, then system complexity is low, but information acquisition efficiency and customer service personalization are poor
Solution Approach 1:
The system enables automatic customer identification and information acquisition without requiring customer action. Detection devices automatically read data from customers' mobile devices or car keys as they enter the showroom, eliminating the need for manual inquiry initiation while providing personalized service.
Solution Approach 2:
The patent replaces manual mechanical processes (dealer initiating conversations, manually recording customer preferences) with automated detection devices that use electromagnetic fields to read customer information from mobile devices or car keys, thereby improving efficiency while maintaining simplicity for the customer.
2Productivity
If automatic detection devices are deployed, then information acquisition efficiency improves, but implementation cost and system complexity increase
Solution Approach 1:
The detection devices are designed to perform multiple functions: automatically identifying customers, reading their preferences from mobile devices or car keys, and transmitting this information to the control system. This multi-functionality consolidates what would otherwise require multiple separate systems into a single integrated solution.
Solution Approach 2:
The system uses the customer's existing mobile device or car key as an intermediary carrier of preference information. Rather than requiring the customer to fill out forms or the dealer to manually record data, the preference information is already stored on the customer's own device, which the detection device simply reads.
3Ease of operation
If customer information is collected without customer notice, then customer experience is enhanced, but technical implementation difficulty increases
Solution Approach 1:
The system replaces complex customer interaction processes with automatic electromagnetic detection. Detection devices use RFID or similar electromagnetic fields to read information from car keys or mobile devices passively, without requiring customer awareness or participation, thereby simplifying the customer experience while managing technical complexity through standardized wireless communication protocols.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
Enables the automatic and direct provision of tailored product information to customers, enhancing the personalization of their showroom experience and improving sales efficiency by offering relevant vehicle accessories or new vehicles based on their current vehicle's type and equipment.
Implementation Method 1
One way of obtaining an item of customer information is, for example, to read out a mobile electronic device of the customer, in particular wirelessly (for example, via WLAN or RFID or NFC)
Data Source
AI summary
A sales support system for selling vehicles and/or vehicle accessories is disclosed. The sales support system has a computer-aided control system designed and equipped to receive customer-related customer information, and to determine and transmit customized customer-specific product information. The sales support system also has a showroom including at least one detection device and at least one output device. The detection device acquires at least one item of information about a customer who enters or is in the showroom, automatically and without any particular action by the customer, and passes the information to the control system. The control system determines at least one item of customized customer-specific product information from the acquired customer information, and passes the information to the output device. The output device outputs the information such that the customer can immediately perceive the product information that is intended for the customer.