Vehicle Side-Window Display Layout for Multi-Seat Viewing and Light Blocking

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Existing vehicle display systems fail to provide effective viewing from multiple seats and efficiently indicate delivery destinations during electronic business transactions, while also inadequately blocking external light such as sunlight.

Innovation Solution

A vehicle equipped with a planar transparent member and display devices having multiple pixels, placed on the side surface of the cabin between seats, allowing for intuitive light blocking by adjusting transmittance based on touch inputs, enabling efficient display visibility and destination indication.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If the display is disposed in the instrument panel to be effectively viewed from the driver seat, then the driver can receive information, but passengers in other seats cannot effectively view the display

Engineering Contradiction:
Improvedisplay viewing accessibilityVSAvoidmulti-seat viewing capability
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The display is moved from the traditional instrument panel (front dimension) to the B-pillar side surface (side dimension), enabling passengers in multiple seats including rear seats to view the display effectively from different angles and positions within the cabin

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Productivity

If conventional electronic business transaction systems provide guidance information for fueling stations, then basic transaction support is available, but delivery destination indication is not efficiently provided

Engineering Contradiction:
Improvetransaction processing capabilityVSAvoiddelivery destination information
Core Design Contradiction:
ProductivityVSLoss of information

Solution Approach 1:

The display system is enhanced to perform multiple functions: it not only provides guidance information for fueling stations but also efficiently indicates delivery destinations for electronic business transactions, serving both transaction processing and delivery information display needs

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Extent of automation

If automatic light blocking control is implemented based on sunlight detection, then external light blocking is automated, but it cannot sufficiently block other kinds of light such as vehicle lights and building lights

Engineering Contradiction:
Improvelight blocking automationVSAvoidmulti-type light blocking capability
Core Design Contradiction:
Extent of automationVSAdaptability or versatility

Solution Approach 1:

The light blocking system transitions from static automatic control to dynamic manual control, allowing occupants to adjust the blocking region and transmittance in real-time to adapt to various light conditions including sunlight, vehicle lights, and building lights

Inventive Principle:
Principle #15Dynamics

4Adaptability or versatility

If the display is placed on the side surface between seats, then multi-seat viewing is enabled, but the device complexity increases

Engineering Contradiction:
Improvemulti-seat viewing capabilityVSAvoiddisplay system configuration
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The B-pillar side surface serves multiple functions: it acts as a structural component of the vehicle body and simultaneously provides a mounting surface for the display, enabling multi-seat viewing without significantly increasing overall device complexity

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS20240367515A1Vehicle and method for controlling electronic business transaction system
Publication Date: 2024.11.07 PANASONIC AUTOMOTIVE SYST CO LTD
  • US20240367515A1 patent drawing
  • US20240367515A1 patent drawing
  • US20240367515A1 patent drawing

AI summary

A vehicle includes a vehicle body having a cabin, a first seat and a second seat arranged in the cabin, a planar transparent member placed on a side surface of the cabin, and that separates an interior of the cabin and a vehicle exterior from each other, and a display device placed on the side surface of the cabin and arranged along the planar transparent member, the display device having a plurality of pixels, wherein there is a case where information can be provided by a display of the plurality of pixels passing through decorative sheet by the display device lighting on, and there is a case of hiding the plurality of pixels by the display device lighting off