Digital Signage Content Delivery System with QR Code Interaction Tracking
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Solution Overview
Problem
Conventional content delivery systems struggle to accurately measure the advertising effect of content displayed on digital signage due to difficulties in identifying users who have seen the advertisements and tracking purchases, making it challenging to assess the effectiveness of advertising content.
Innovation Solution
A content delivery system that generates an information code associating content and display device identification information, displays this code, reads it, and posts data to a message management server for effect measurement, enabling accurate advertising effect measurement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If content is delivered to digital signage display, then content reach is improved, but measurement accuracy of advertising effect deteriorates
Solution Approach 1:
The patent introduces an information code (QR code or similar) as an intermediary element displayed alongside the content on digital signage. This code serves as a bridge between the digital signage environment and user interaction tracking, enabling measurement of advertising effects without directly observing users in the public space.
Solution Approach 2:
The system establishes a feedback loop by capturing user interactions (scanning the information code, posting to SNS) and using this data to measure advertising effectiveness. The post processor collects interaction data and feeds it back to evaluate content performance, enabling continuous improvement of content delivery strategies.
2Measurement precision
If user identification is required for measurement, then measurement accuracy is improved, but ease of operation deteriorates
Solution Approach 1:
Users voluntarily participate in the measurement process by scanning the information code and posting to SNS themselves. The system does not require forced identification or complex tracking mechanisms; instead, users self-identify through their voluntary interaction with the information code, maintaining ease of operation while enabling measurement.
Data Source
AI summary
A content delivery system includes: a code generator that generates an information code associating identification information of a content with identification information of a display device playing the content; a content player that causes the display device to display the content and the information code; an information reader that reads the identification information of the content and the identification information of the display device from the information code displayed on the display device; a post processor that posts, to a message management server, post data including the identification information of the content and the identification information of the display device read by the information reader; and an effect measurement device that measures an effect of the content on the basis of information on the post data.