Signage System Personalizing Content via Guest Data
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Solution Overview
Problem
Existing signage systems struggle to effectively attract and engage an unspecified large number of guests by simply displaying representative images, as they lack personalized and interactive content.
Innovation Solution
A user interface screen creation supporting system that acquires guest information and selects appropriate design templates based on this data to present dynamic and engaging content, allowing for interactive image selection and sharing on signage apparatuses connected to a server and portable terminals.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If representative images are displayed on signage apparatuses, then information can be presented to guests, but the ability to attract and engage an unspecified large number of guests is insufficient
Solution Approach 1:
The system pre-acquires guest information (such as demographic data, preferences, or identification data) before the guest interacts with the signage apparatus. This preliminary action enables the system to immediately present personalized content without requiring complex real-time analysis, thus improving adaptability while controlling system complexity.
Solution Approach 2:
The signage apparatus automatically selects and displays appropriate design templates based on the acquired guest information without requiring manual intervention or complex configuration. The system serves itself by autonomously matching guest profiles with suitable content templates, enhancing adaptability while maintaining operational simplicity.
2Adaptability or versatility
If personalized content is provided to guests, then guest engagement is enhanced, but information processing requirements increase
Solution Approach 1:
The system applies different levels of personalization to different guests based on their specific characteristics. Rather than uniformly processing complex personalization for all guests, the system tailors the depth and type of information processing to each guest's profile, thereby achieving effective personalization while optimizing information processing load.
Solution Approach 2:
The system changes parameters such as content selection, display style, and interaction level based on guest information. By dynamically adjusting these parameters rather than processing all possible information uniformly, the system achieves high personalization capability while managing information processing requirements efficiently.
3Ease of operation
If interactive content is displayed, then guest attention is captured, but system operation complexity increases
Solution Approach 1:
The signage apparatus displays static representative images that dynamically transform into interactive content based on guest interaction. The system transitions from a static display mode to an interactive mode when guest information is acquired and processed, capturing attention through dynamic content changes while keeping the base system operation relatively simple.
Solution Approach 2:
The system uses an intermediary processing layer that manages the complexity of interactive content delivery. This intermediary layer handles the conversion of guest information into appropriate interactive templates, shielding the core display system from complex operational requirements while enabling engaging user interactions.
Data Source
AI summary
According to one embodiment, a user interface screen creation supporting system presents, to a screen creator, a design template for supporting creation of a user interface screen operated by an unspecified large number of guests. The user interface screen creation supporting system includes a guest-information acquiring unit, a template selecting unit, and a template presenting unit. The guest-information acquiring unit acquires guest information concerning the guests who operate the user interface screen. The template selecting unit selects, on the basis of the acquired guest information, out of a plurality of template groups stored in a predetermined storage region in advance, design templates that should be presented as selection candidates. The template presenting unit presents the design templates selected by the template selecting unit to the screen creator.