Simulated User Profile Audit for Digital Content Targeting

Resolve Bottlenecks,
Find Innovative SolutionsGenerate Solutions

Solution Overview

Problem

Conventional digital advertising techniques often fail to accurately target the right audience, leading to wasted advertising efforts, and digital advertising materials are susceptible to compromise, risking consumer data security and advertiser reputation.

Innovation Solution

The method involves generating simulated user profiles with specific demographic and psychographic traits to audit digital content, ensuring it is authentic, secure, and reaches the intended audience by tracking digital content presentation and network connections, detecting any unauthorized downloads or manipulation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If conventional digital advertising techniques are used to target consumers based on their data, then advertising materials can be presented to relevant consumers, but the targeting accuracy is insufficient leading to wasted advertising efforts

Engineering Contradiction:

Improvetargeting accuracyVSAvoidwasted advertising efforts

Core Design Contradiction:

Measurement precisionVSLoss of energy

Solution Approach 1:

The system performs preliminary actions by launching a web browser application with a simulated user profile before actual advertising delivery, detecting digital content in advance, and generating an audit report to validate targeting accuracy before advertising spend is committed

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The patent replaces manual advertising validation with an automated electronic system that uses a processing system to launch browsers, detect content, analyze relevance, and generate reports automatically, substituting mechanical human review with automated digital processes

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

2Productivity

If digital advertising materials are delivered through the supply chain, then advertising can reach consumers, but the materials are susceptible to compromise risking consumer data security and advertiser reputation

Engineering Contradiction:

Improveadvertising deliveryVSAvoidsecurity and authenticity

Core Design Contradiction:

ProductivityVSReliability

Solution Approach 1:

The system performs preliminary security validation by detecting digital content and generating audit reports before advertising materials are fully distributed, identifying potential compromises in advance rather than after delivery

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The processing system acts as an intermediary between the advertising supply chain and consumers, validating content authenticity and security through automated detection and audit report generation, mediating trust in the advertising ecosystem

Inventive Principle:

Principle #24Intermediary (Mediator)

Data Source

PatentUS11620382B2Targeting and security audit for digital content

Publication Date: 2023.04.04 AT&T TECHNICAL SERVICES CO INC

AI summary

Methods, computer-readable media, and devices for auditing digital content to validate that the digital content is authentic, secure, and reaching the intended audience are disclosed. In one example, a method performed by a processing system including at least one processor includes launching a web browser application, wherein the launching includes instantiating a simulated user profile, and wherein the simulated user profile includes a simulated web browsing history, detecting, by the processing system, an item of digital content that is presented to the web browser application in response to the simulated user profile, determining, by the processing system, a relevance of the item of digital content to the simulated user profile, and generating, by the processing system, a report that indicates the relevance of the item of digital content to the user profile.