Single Access Point Aggregating E-Commerce Product Functions
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Solution Overview
Problem
Current e-commerce websites provide product-related functionality in non-uniform locations, making it difficult for customers to access and utilize desired features, leading to lower sales and customer satisfaction due to inconsistent user experience.
Innovation Solution
A single access point is provided on a webpage for each product, aggregating various wholesaler web system functions, allowing customers to access multiple product-related functionalities directly associated with the product, such as viewing details, sending emails, or adding to a to-do list, by activating the access point, which initiates the selected functionality.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If product related functionality is placed in many different places on webpages or different webpages, then more functionality options are available, but customer experience becomes inconsistent and difficult to navigate
Solution Approach 1:
The patent combines multiple product-related functionality options into a single consolidated access point on each webpage. Instead of scattering links to product details, shopping cart, to-do lists, and other functions across multiple locations, the invention merges all these functions into one unified interface that customers can access consistently across all webpages.
Solution Approach 2:
The single access point is designed as a universal interface that provides multiple functions simultaneously. When customers interact with this single access point, they can access product details, add to shopping cart, create to-do lists, and other product-related actions, making one element serve multiple purposes rather than requiring separate elements for each function.
2Adaptability or versatility
If product related functionality is scattered across multiple webpages, then comprehensive functionality is provided, but it becomes difficult for customers to find and utilize desired functions
Solution Approach 1:
The patent implements preliminary action by pre-positioning the single access point on every webpage before customers need to access product functionality. This access point is consistently placed and prepared in advance, allowing customers to immediately access all product-related functions without having to search through multiple webpages or navigate through hierarchical menus.
3Ease of operation
If multiple access points are provided for product functionality, then functionality accessibility is increased, but website complexity and inconsistency increase
Solution Approach 1:
The patent applies segmentation by dividing the website into consistent modular units where each webpage contains the same single access point structure. This standardized segmentation creates a predictable pattern across the website, making the structure simpler and more consistent rather than complex and varied, while still providing access to all necessary functions.
Data Source
AI summary
An aggregation of functionality related to a product within an electronic catalog hosted by a wholesaler web system is provided by presenting on a client computing device a webpage in which a single product is directly associated with a single access point. The single access point provides a means by which plural wholesaler web system functions related to the single product are made available to a consumer. A listing of the plural wholesaler web system functions related to the single product is displayed within the webpage in response to an activation of the single access point by the consumer. In response to a selection by the consumer from the displayed listing the wholesaler web system initiates a performance of the one of the plural wholesaler web system functions so selected.